| Description |
1 online resource (1 volume) : illustrations |
| Series |
For dummies |
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--For dummies.
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| Contents |
Title Page -- Copyright Page -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go From Here -- Part I: Getting Started with Your New Business -- Chapter 1: Preparing for Business -- Understanding the Enduring Rules of Business Strategy -- Getting in Shape to Start Up -- Confirming Viability -- Going for Growth -- Chapter 2: Doing the Groundwork -- Understanding the Small Business Environment -- Defining Small Business -- Looking at the Types of People Who Start Businesses -- Coming Up with a Winning Idea -- Banning Bad Reasons to Start a Business -- Recognising that the Economy Matters -- Preparing to Recognise Success -- Chapter 3: Can You Do the Business? -- Deciding What You Want From a Business -- Exploring Different Types of Business -- Working from Home -- Assessing Yourself -- Chapter 4: Testing Feasibility -- Finding Enough Product or People -- Sizing Up the Market -- Working Out Whether You Can Make Money -- Part II: Making and Funding Your Plan -- Chapter 5: Structuring Your Business -- Choosing the Right Structure -- Going into Business by Yourself -- Building up to Network Marketing -- Working with a Limited Number of Other People -- Finding Your Way to Franchising -- Founding a Larger Company -- Looking at Legal Issues in Marketing -- Chapter 6: Preparing the Business Plan -- Finding a Reason to Write a Business Plan -- Writing Up Your Business Plan -- Using Business Planning Software -- Presenting Your Plan -- Chapter 7: Getting Help -- Connecting with Government Services -- Choosing Small Business Associations -- Universities and Colleges -- Entering an Incubator -- Assisting Inventors -- Helping Young Entrepreneurs -- Chapter 8: Finding the Money -- Assessing How Much Money You Need -- Reviewing Your Financing Options. |
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Determining the Best Source of Finance for You -- Going for Debt -- Sharing Out the Spoils -- Finding Free Money -- Chapter 9: Considering Your Mission -- Developing Your Concept -- Composing Your Mission Statement -- Seeing the Vision Thing -- Setting Objectives and Goals -- Chapter 10: Marketing and Selling Your Wares -- Making Up the Marketing Mix -- Defining Your Product or Service Parameters -- Using Advertising to Tell Your Story -- Getting into the News -- Using Blogs and Social Networks -- Selling and Salesmanship -- Settling On a Price -- Pondering Place and Distribution -- Part III: Staying in Business -- Chapter 11: Employing People -- Finding Great Employees -- Exploring Other Ways of Recruiting -- Motivating and Rewarding Employees -- Staying on the Right Side of Employment Law -- Chapter 12: Operating Effectively -- Proposing Premises -- Taking the Make-or-Buy Decision -- Choosing a Supplier -- Minimising Risk and Assessing Liability -- Dissecting Directors -- Finding and Choosing Business Advisers -- Taking Cyber Security Seriously -- Making a Virtue Out of Going Green -- Chapter 13: Keeping Track of Finances -- Keeping the Books -- Understanding Your Accounts -- Accounting for Pricing -- Balancing the Books -- Analysing Performance -- Keeping on the Right Side of the Law -- Managing Your Accountant -- Chapter 14: Managing Your Tax Position -- Tackling Taxes for Different Types of Businesses -- Paying Taxes -- Handling Employment Taxes -- Surviving a Tax Investigation -- Part IV: Making the Business Grow -- Chapter 15: Doing Business Online -- Appreciating the Power of the Internet -- Reviewing What You Can Do Online -- Establishing an Internet Presence with a Website -- Selling Goods and Services -- Gaining Visibility -- Tracking Traffic -- Chapter 16: Improving Performance -- Checking Your Internal Systems -- Retaining Customers. |
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Improving Productivity -- Budgeting for Beginners -- Chapter 17: Exploring Strategies for Growth -- Understanding the Importance of Growth -- Increasing Sales -- Forming Alliances -- Franchising Your Way to Growth -- Chapter 18: Becoming a Great Manager -- Building a Team -- Coaching and Training -- Appraising Performance -- Developing a Leadership Style -- Measuring Morale -- Part V: The Part of Tens -- Chapter 19: Ten Pitfalls to Avoid -- Knowing Too Little -- Being Overly Optimistic about the Market -- Underestimating Start-up Time -- Spending Too Much at the Start -- Mistaking Cash for Profit -- Choosing the Wrong Partner -- Ignoring Accounting -- Forgetting Working Capital -- Having No Clear Competitive Advantage -- Choosing the Wrong Location -- Chapter 20: Ten People to Talk to Before You Start -- Speaking with Your Spouse -- Making Use of Your Professional Network -- Benefiting from Entrepreneurs Who Started a Similar Business -- Spending Time with a Friendly Banker -- Reaching Out to Customers -- Communicating with Your Current Boss -- Calling Your Colleagues -- Bringing in Your Best Friend -- Reporting to an Accountant -- Plugging into a Business Angel Network -- Chapter 21: Ten Reasons for Using Social Media -- Augmenting Your Marketing Budget -- Acquiring Cost-Effective Exposure -- Increasing Website Traffic -- Moving up Search Engine Rankings -- Improving Market Intelligence -- Attracting Interest to Generate Sales Leads -- Growing Real Sales -- Keeping Pace with Market Leaders -- Creating Loyalty -- Generating Referrals -- Index -- About the Author. |
| Summary |
Starting your own business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence. All your favourite, trusted content has been updated including: Laying the groundwork and testing the feasibility of your business idea Writing a winning business plan and finding funding How to operate effectively, including managing your finances and employing people Growing your business and improving performance New content includes: The latest funding schemes, including government funding and crowdfunding Tendering for public sector work Avoiding business cyber-crime Franchising and pop ups Exporting (the government has set a target of doubling the number of exporting companies by 2020) Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact). |
| Subject |
New business enterprises.
|
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Entrepreneurship.
|
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Nouvelles entreprises. |
|
Entrepreneuriat. |
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entrepreneurs. |
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Entrepreneurship |
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New business enterprises |
| Other Form: |
Print version : Barrow, Colin. Starting a business for dummies. 4th edition, UK edition. Chichester, West Sussex : John Wiley & Sons, 2014 9781118837344 (OCoLC)870425420 |
| ISBN |
9781118837245 |
|
9781118837290 |
|
1118837290 |
|
1118837347 |
|
9781118837344 |
|
111883724X |
|
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