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LEADER 00000cam a2200613 i 4500
001 904284793
003 OCoLC
005 20240129213017.0
006 m o d
007 cr unu||||||||
008 150303s2014 enka o 000 0 eng d
020 9781118837245
020 9781118837290
020 1118837290
020 1118837347
020 9781118837344
020 111883724X
029 1 DEBBG|bBV042682699
029 1 DEBSZ|b446578975
029 1 GBVCP|b835870405
035 (OCoLC)904284793
037 CL0500000564|bSafari Books Online
040 UMI|beng|erda|epn|cUMI|dDEBBG|dOCLCF|dDEBSZ|dREB|dCEF|dWYU
|dUAB|dUKAHL|dVT2|dUUM|dOCLCO|dOCLCQ|dUKSRC|dOCLCO
049 INap
082 04 658.401
082 04 658.401
099 eBook O'Reilly for Public Libraries
100 1 Barrow, Colin,|eauthor.
245 10 Starting a business for dummies /|cby Colin Barrow.
|h[O'Reilly electronic resource]
250 4th edition.
264 1 Chichester, West Sussex :|bJohn Wiley & Sons,|c2014.
300 1 online resource (1 volume) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
490 1 For dummies
505 0 Title Page -- Copyright Page -- Contents at a Glance --
Table of Contents -- Introduction -- About This Book --
Foolish Assumptions -- Icons Used in This Book -- Beyond
the Book -- Where to Go From Here -- Part I: Getting
Started with Your New Business -- Chapter 1: Preparing for
Business -- Understanding the Enduring Rules of Business
Strategy -- Getting in Shape to Start Up -- Confirming
Viability -- Going for Growth -- Chapter 2: Doing the
Groundwork -- Understanding the Small Business Environment
-- Defining Small Business -- Looking at the Types of
People Who Start Businesses -- Coming Up with a Winning
Idea -- Banning Bad Reasons to Start a Business --
Recognising that the Economy Matters -- Preparing to
Recognise Success -- Chapter 3: Can You Do the Business? -
- Deciding What You Want From a Business -- Exploring
Different Types of Business -- Working from Home --
Assessing Yourself -- Chapter 4: Testing Feasibility --
Finding Enough Product or People -- Sizing Up the Market -
- Working Out Whether You Can Make Money -- Part II:
Making and Funding Your Plan -- Chapter 5: Structuring
Your Business -- Choosing the Right Structure -- Going
into Business by Yourself -- Building up to Network
Marketing -- Working with a Limited Number of Other People
-- Finding Your Way to Franchising -- Founding a Larger
Company -- Looking at Legal Issues in Marketing -- Chapter
6: Preparing the Business Plan -- Finding a Reason to
Write a Business Plan -- Writing Up Your Business Plan --
Using Business Planning Software -- Presenting Your Plan -
- Chapter 7: Getting Help -- Connecting with Government
Services -- Choosing Small Business Associations --
Universities and Colleges -- Entering an Incubator --
Assisting Inventors -- Helping Young Entrepreneurs --
Chapter 8: Finding the Money -- Assessing How Much Money
You Need -- Reviewing Your Financing Options.
505 8 Determining the Best Source of Finance for You -- Going
for Debt -- Sharing Out the Spoils -- Finding Free Money -
- Chapter 9: Considering Your Mission -- Developing Your
Concept -- Composing Your Mission Statement -- Seeing the
Vision Thing -- Setting Objectives and Goals -- Chapter 10
: Marketing and Selling Your Wares -- Making Up the
Marketing Mix -- Defining Your Product or Service
Parameters -- Using Advertising to Tell Your Story --
Getting into the News -- Using Blogs and Social Networks -
- Selling and Salesmanship -- Settling On a Price --
Pondering Place and Distribution -- Part III: Staying in
Business -- Chapter 11: Employing People -- Finding Great
Employees -- Exploring Other Ways of Recruiting --
Motivating and Rewarding Employees -- Staying on the Right
Side of Employment Law -- Chapter 12: Operating
Effectively -- Proposing Premises -- Taking the Make-or-
Buy Decision -- Choosing a Supplier -- Minimising Risk and
Assessing Liability -- Dissecting Directors -- Finding and
Choosing Business Advisers -- Taking Cyber Security
Seriously -- Making a Virtue Out of Going Green -- Chapter
13: Keeping Track of Finances -- Keeping the Books --
Understanding Your Accounts -- Accounting for Pricing --
Balancing the Books -- Analysing Performance -- Keeping on
the Right Side of the Law -- Managing Your Accountant --
Chapter 14: Managing Your Tax Position -- Tackling Taxes
for Different Types of Businesses -- Paying Taxes --
Handling Employment Taxes -- Surviving a Tax Investigation
-- Part IV: Making the Business Grow -- Chapter 15: Doing
Business Online -- Appreciating the Power of the Internet
-- Reviewing What You Can Do Online -- Establishing an
Internet Presence with a Website -- Selling Goods and
Services -- Gaining Visibility -- Tracking Traffic --
Chapter 16: Improving Performance -- Checking Your
Internal Systems -- Retaining Customers.
505 8 Improving Productivity -- Budgeting for Beginners --
Chapter 17: Exploring Strategies for Growth --
Understanding the Importance of Growth -- Increasing Sales
-- Forming Alliances -- Franchising Your Way to Growth --
Chapter 18: Becoming a Great Manager -- Building a Team --
Coaching and Training -- Appraising Performance --
Developing a Leadership Style -- Measuring Morale -- Part
V: The Part of Tens -- Chapter 19: Ten Pitfalls to Avoid -
- Knowing Too Little -- Being Overly Optimistic about the
Market -- Underestimating Start-up Time -- Spending Too
Much at the Start -- Mistaking Cash for Profit -- Choosing
the Wrong Partner -- Ignoring Accounting -- Forgetting
Working Capital -- Having No Clear Competitive Advantage -
- Choosing the Wrong Location -- Chapter 20: Ten People to
Talk to Before You Start -- Speaking with Your Spouse --
Making Use of Your Professional Network -- Benefiting from
Entrepreneurs Who Started a Similar Business -- Spending
Time with a Friendly Banker -- Reaching Out to Customers -
- Communicating with Your Current Boss -- Calling Your
Colleagues -- Bringing in Your Best Friend -- Reporting to
an Accountant -- Plugging into a Business Angel Network --
Chapter 21: Ten Reasons for Using Social Media --
Augmenting Your Marketing Budget -- Acquiring Cost-
Effective Exposure -- Increasing Website Traffic -- Moving
up Search Engine Rankings -- Improving Market Intelligence
-- Attracting Interest to Generate Sales Leads -- Growing
Real Sales -- Keeping Pace with Market Leaders -- Creating
Loyalty -- Generating Referrals -- Index -- About the
Author.
520 Starting your own business is an exciting - and
challenging - time. This updated edition of the startup
classic shows you how to build a business agile enough to
take advantage of emerging trends and opportunities, and
sturdy enough to weather any storm. Packed with real-life
examples and links to hundreds of valuable resources,
Starting a Business For Dummies, 4th Edition gives you
what you need to make the leap from employee to successful
entrepreneur with confidence. All your favourite, trusted
content has been updated including: Laying the groundwork
and testing the feasibility of your business idea Writing
a winning business plan and finding funding How to operate
effectively, including managing your finances and
employing people Growing your business and improving
performance New content includes: The latest funding
schemes, including government funding and crowdfunding
Tendering for public sector work Avoiding business cyber-
crime Franchising and pop ups Exporting (the government
has set a target of doubling the number of exporting
companies by 2020) Environmental impact (a recent survey
found 77% of SMEs wanted to know how to measure and
improve their environmental impact).
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 New business enterprises.
650 0 Entrepreneurship.
650 6 Nouvelles entreprises.
650 6 Entrepreneuriat.
650 7 entrepreneurs.|2aat
650 7 Entrepreneurship|2fast
650 7 New business enterprises|2fast
776 08 |iPrint version :|aBarrow, Colin.|tStarting a business for
dummies.|b4th edition, UK edition.|dChichester, West
Sussex : John Wiley & Sons, 2014|z9781118837344
|w(OCoLC)870425420
830 0 --For dummies.
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781118837290/?ar
|zAvailable on O'Reilly for Public Libraries
938 Askews and Holts Library Services|bASKH|nAH26465288
938 Askews and Holts Library Services|bASKH|nAH26465370
994 92|bJFN