LEADER 00000cam 2200349 a 4500 001 ocn697267525 003 OCoLC 005 20141231183931.0 008 110316s2011 pau 000 0 eng 010 2011009119 020 9780749462178 020 0749462175 035 (OCoLC)697267525 040 DLC|cDLC|dBTCTA|dYDXCP|dCDX|dUtOrBLW|erda 042 pcc 082 00 658.8|222 092 658.8|bBAR 100 1 Barrow, Colin. 245 14 The 30 day MBA in marketing :|byour fast track guide to business success /|cColin Barrow. 246 3 Thirty-day MBA in marketing 250 First edition. 264 1 Philadelphia, PA :|bKogan Page,|c2011. 300 viii, 241 pages :|billustrations ;|c24 cm 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 505 0 Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core. 650 0 Marketing|xStudy and teaching. 650 0 Marketing|xManagement. 650 0 Master of business administration degree.
|