| Description |
1 online resource (xvi, 420 pages : illustrations) : illustrations. |
|
text file |
| Series |
--For dummies |
|
--For dummies.
|
| Contents |
Introduction -- Part I. : Determining Where You Want to Go -- 1. : Starting Your Business Plan -- 2. : Charting the Proper Course -- 3. : Setting Off in the Right Direction -- Part II. : Sizing Up Your Marketplace -- 4. : Checking Out the Business Environment -- 5. : Taking a Closer Look at Customers -- 6. : Dividing Customers into Groups -- 7. : Scoping Out Your Competition -- Part III. : Weighing Your Company's Prospects -- 8. : Establishing Your Starting Position -- 9. : Focusing On What You Do Best -- 10. : Figuring Out Financials -- 11. : Forecasting and Budgeting -- Part IV. : Looking to the Future -- 12. : Preparing for Change -- 13. : Thinking Strategically -- 14. : Managing More than One Product -- Part V. : A Planner's Toolkit -- 15. : Planning in Turbulent Economic Times -- 16. : Making Your Business Plan Work -- 17. : Learning from Others: A Sample Business Plan -- Part VI. : The Part of Tens -- 18. : Ten Questions to Ask About Your Plan -- 19. : Top Ten Business-Planning Never-Evers -- Appendix: Glossary of Business and Accounting Terms -- Cheat Sheet. |
| Summary |
A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring. |
| Language |
English. |
| Subject |
Business planning.
|
|
Business planning. |
|
Business planning |
| Added Author |
Peterson, Steven (Steven D.)
|
|
Barrow, Colin.
|
| Other Form: |
Print version: Tiffany, Paul. Business plans for dummies. Chichester, England : Wiley, ©2010 9780470747179 (OCoLC)607000884 |
| ISBN |
047074717X |
|
9780470747179 |
|
9781119997559 (electronic bk.) |
|
1119997550 (electronic bk.) |
|
9781119997535 (e-book) |
|
1119997534 |
|
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