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Author Barrow, Colin.

Title The 30 day MBA in marketing : your fast track guide to business success / Colin Barrow.

Edition First edition.
Publication Info. Philadelphia, PA : Kogan Page, 2011.
Location Call No. Status
 Naper Blvd. Adult Nonfiction  658.8 BAR    AVAILABLE
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Description viii, 241 pages : illustrations ; 24 cm
Contents Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
Subject Marketing -- Study and teaching.
Marketing -- Management.
Master of business administration degree.
Added Title Thirty-day MBA in marketing
ISBN 9780749462178
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