| Description |
1 online resource (xix, 327 pages) : illustrations |
|
text file |
| Series |
Voices that matter |
|
Voices that matter.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Part 1: Planning -- 1: Assessment and adaptation -- Soul-searching -- Adapting your content -- Creating your own projects -- Partnering -- Portfolio highlight: Luke Williams with Jonnie Hallman / Partnering -- 2: Professions -- Purpose -- Portfolio ingredients -- Your portfolio mix -- Grain of salt -- Portfolio highlight: Will Scobie / Primary directive -- 3: Your audience -- Why do I research? -- What should you research? -- Search tools -- When are you done? -- Portfolio highlight: People design / Know your market -- 4: Delivery and format -- Portable media -- Email -- Online -- Portfolio strategies -- Portfolio highlight: Emmanuel Laffon de Maziere / Form and function -- Part 2: Collecting And Preparing -- 5: Organizing your work -- Collecting material -- Storing original art -- Organizing samples and artwork -- Organizing digital files -- Portfolio highlight: John Locke / Left brain, right brain -- 6: Transferring physical media to digital -- Digital craft defined -- Getting help -- Shooting 3D and oversized work -- Digitizing flat art -- Digitizing slides and negatives -- Digitizing VHS tapes -- Cleaning up -- Working process -- Choosing a file type -- Editable issues -- Resizing -- Sharpening -- Portfolio highlight: Triboro Design / Applause in translation -- 7: Repurposing and optimizing -- File adaptation strategies -- Repurposing with PDFs -- Optimizing image files -- Optimizing process -- Optimizing video -- Encoders and players -- Encoding settings -- After the artwork -- Portfolio highlight: Thom Bennett / Optimal detail. |
|
8: Creating written content -- Avoiding writing errors -- What to write and why -- Identifying your work -- Introducing yourself -- Explaining your creative thinking -- Writing to your audience -- Portfolio highlight: Sandstrom Design -- Get your words' worth -- Part 3: Production -- 9: Structure and concept -- Choosing a delivery technology -- Developing for web or portable -- Thinking about structure -- Selecting a metaphor -- How you use a metaphor -- Concept -- Putting it all together -- Portfolio highlight: CloudRaker / Experienced design -- 10: Designing a portfolio interface -- Screen is not a book -- Interface design process -- Process stages -- Avoid distractions -- Moving to production -- Portfolio highlight: Layla Keramat / Master plan -- 11: Portfolio reels -- Reel possibilities -- Your reel and the market -- Developing the reel -- Structure -- Audience sweetners -- Reel delivery -- Portfolio highlight: Metaversal Studios / Reel life -- Part 4: Marketing -- 12: Copyright and portfolio -- Understanding fair use -- Respecting others' rights -- Roles and large projects -- Owning your work -- Protecting your work -- Protection technologies -- Dealing with infringement -- Portfolio highlight: Noa Studios / Fair share -- 13: Presenting your portfolio -- Testing your work -- Getting feedback -- Packaging a portable portfolio -- Getting the word out -- Contacting individuals -- Personal presentation -- Following up -- Staying relevant -- End, maybe -- Portfolio highlight: Ken Loh / Hand in the game -- Part 5: Appendixes -- Appendix A: Resources -- Appendix B: Contributors -- Index. |
| Summary |
From the Publisher: Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts. Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd. |
| Subject |
Art portfolios -- Design.
|
|
Graphic arts -- Marketing.
|
|
Design services -- Marketing.
|
|
Computer graphics.
|
|
Internet marketing.
|
|
Computer Graphics |
|
Services de design -- Marketing. |
|
Infographie. |
|
Marketing sur Internet. |
|
computer graphics. |
|
Art portfolios -- Design. |
|
Graphic arts -- Marketing. |
|
Design services -- Marketing. |
|
Computer graphics. |
|
Internet marketing. |
|
Art portfolios -- Design |
|
Computer graphics |
|
Design services -- Marketing |
|
Graphic arts -- Marketing |
|
Internet marketing |
|
Grafisk konst. |
|
Marknadsföring. |
| Indexed Term |
Digital Media |
| Other Form: |
Print version: Baron, Cynthia. Designing a digital portfolio. 2nd ed. Berkeley, CA : New Riders, ©2010 9780321637512 (DLC) 2009289848 (OCoLC)439520184 |
| ISBN |
9780321679376 |
|
0321679377 |
|
9780321679383 |
|
0321679385 |
| Standard No. |
9780321679376 |
|
More Resources