LEADER 00000cam a2200721 a 4500 
001    775993136 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr un|---uuuuu 
008    120123s2012    nyu     ob    001 0 eng d 
019    817055860|a819322410|a961634943|a962690944 
020    9780071768559|q(electronic bk.) 
020    0071768556|q(electronic bk.) 
020    1283425580 
020    9781283425582 
020    |q(hardback ;|qacid-free paper) 
020    |q(hardback ;|qacid-free paper) 
020    9786613425584 
020    6613425583 
029 1  AU@|b000053278123 
029 1  DEBSZ|b423047256 
029 1  AU@|b000065315298 
029 1  AU@|b000057228990 
035    (OCoLC)775993136|z(OCoLC)817055860|z(OCoLC)819322410
       |z(OCoLC)961634943|z(OCoLC)962690944 
037    CL0500000176|bSafari Books Online 
037    D5D3BA66-FDF7-485D-B2A4-90347DFC5286|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    IDEBK|beng|epn|cIDEBK|dCNARC|dOCLCQ|dSFB|dCOO|dAZK|dUMI
       |dOCLCQ|dTEFOD|dOCLCO|dTEFOD|dDEBSZ|dOCLCQ|dTEFOD|dOCLCQ
       |dOCLCF|dD6H|dTOH|dRDF|dYDX|dOCLCO|dOCLCQ|dOCLCO|dOCLCQ
       |dOCLCL 
049    INap 
082 04 302.23068 
082 04 302.23068|223 
099    eBook O’Reilly for Public Libraries 
100 1  Barger, Christopher. 
245 14 The social media strategist :|bbuild a successful program 
       from the inside out /|cby Christopher Barger.|h[O'Reilly 
       electronic resource] 
260    New York :|bMcGraw-Hill,|c2012. 
300    1 online resource (xxviii, 276 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references (pages 263-268) and 
       index. 
520    Conquer the unique challenges of driving social media 
       success within a large company From the social media 
       director who built successful programs at both GM and IBM,
       The Social Media Strategist provides the tools you need to
       meet all the challenges of building a social media 
       strategy in a large company, which include corporate 
       culture, legal barriers, and the kind of bureaucratic 
       resistance that that are unique to large organizations. 
       The Social Media Strategist explains how to get legal 
       departments to say "yes" to social media programs; get 
       employees engaged without exposing the organization to 
       risk; build "buzz" that parallels business goals; and 
       avoid the internal turf wars that can doom new 
       initiatives. Christopher Barger is Senior Vice President 
       of Global Programs at Voce Connect, a division of Porter 
       Novelli, which assists clients around the world in 
       developing social media programs and strategies. He spent 
       four years as Director of Global Social Media at General 
       Motors, and he served as IBM's "blogger-in-chief," playing
       a crucial role in developing IBM's online presence. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Customer services. 
650  0 Online social networks|xEconomic aspects. 
650  0 Public relations. 
650  0 Social media|xEconomic aspects. 
650  6 Service à la clientèle. 
650  6 Réseaux sociaux (Internet)|xAspect économique. 
650  6 Relations publiques. 
650  6 Médias sociaux|xAspect économique. 
650  7 public relations.|2aat 
650  7 Customer services|2fast 
650  7 Public relations|2fast 
650  7 Social media|xEconomic aspects|2fast 
650  7 Sociology & Social History.|2hilcc 
650  7 Social Sciences.|2hilcc 
650  7 Social Change.|2hilcc 
776 08 |iPrint version:|aBarger, Christopher.|tSocial media 
       strategist.|dNew York : McGraw-Hill, 2012|z9780071768252
       |w(DLC)  2011037912|w(OCoLC)721903694 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780071768252/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    YBP Library Services|bYANK|n16840647 
938    ProQuest MyiLibrary Digital eBook Collection|bIDEB|n342558
994    92|bJFN