| Description |
1 online resource (xxvii, 280 pages) : illustrations |
| Physical Medium |
polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 |
| Description |
data file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities. |
| Summary |
A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility and bring more visitors to its Web site |
| Subject |
Internet marketing.
|
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Online social networks.
|
|
Marketing sur Internet. |
|
Réseaux sociaux (Internet) |
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Internet marketing |
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Online social networks |
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Soziales Netzwerk |
|
Internet |
| Added Author |
Szabo, Julie, 1975-
|
| Other Form: |
Print version: Barefoot, Darren, 1974- Friends with benefits. 1st ed. San Francisco, CA : No Starch Press, ©2010 (DLC) 2009032426 |
| ISBN |
9781593272685 (electronic bk.) |
|
1593272685 (electronic bk.) |
|
9781593271992 (electronic bk.) |
|
1593271999 (electronic bk.) |
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