| Description |
1 online resource (1 volume) : illustrations |
| Note |
Includes index. |
| Contents |
Preface -- Acknowledgments -- Introduction -- Section 1. The pop-up industry. Chapter 1. What is a pop-up? ; Chapter 2. The makings of PopUp Republic ; Chapter 3. Pop-ups: the state of the nation ; Chapter 4. Pop-ups: the state of the world ; Chapter 5. The size of the pop-up industry in the United States (a case study) ; Chapter 6. The case for pop-up urbanism as a tool to vitalize local economies ; Chapter 7. Interview with an urban economic development professional about pop-ups -- Section 2. Becoming a "popupreneur". Chapter 8. Are you a good candidate to host a pop-up? ; Chapter 9. A day in the life of a popupreneur ; Chapter 10. Choosing a concept ; Chapter 11. Creating a concept vs. creating a concept that sells ; Chapter 12. What to expect ; Chapter 13. How to manage it all ; Chapter 14. The day-to-day ; Chapter 15. What is success? ; Chapter 16. Customers -- Section 3. The execution. Chapter 17. Pop-up shops ; Chapter 18. Interview with Greg Spielberg, founder of Imagination in Space ; Chapter 19. Pop-up restaurants ; Chapter 20. Food trucks ; Chapter 21. Interview with Jeff Wang, owner of Yum Dum Food Truck ; Chapter 22. Fashion trucks ; Chapter 23. Interview with Laura Layton, owner of Tin Lizzy Fashion Truck ; Chapter 24. Pop-up spaces ; Chapter 25. Interview with Aaron Gadiel, shopping center executive ; Chapter 26. Farmers markets ; Chapter 27. Flea markets ; Chapter 28. Yard sales ; Chapter 29. The ideal pop-up customer: why you should target millennials ; Chapter 30. Case study: the launch of a pop-up store ; Chapter 31. Pop-up checklist -- Section 4. What's ahead. Chapter 32. Reload, fire, aim ; Chapter 33. Interview with Shuchi Naidoo, founder of 29 Calories pop-up restaurant ; Chapter 34. Look out! Here come the big brands and big malls ; Chapter 35. Interview with Melinda Holland, SVP of business development for General Growth Properties ; Chapter 36. Interview with Patty Hirt, retail development for General Growth Properties ; Chapter 37. Pop-ups: why they are becoming permanent ; Chapter 38. Pop-ups and baby boomers: a perfect fit -- About the author -- Index . |
| Summary |
"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"-- Provided by publisher. |
| Subject |
Retail trade -- Seasonal variations -- United States.
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Small business marketing -- United States.
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Store location -- United States.
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New business enterprises -- United States.
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Retail trade -- Seasonal variations -- Europe.
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Small business marketing -- Europe.
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Store location -- Europe.
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New business enterprises -- Europe.
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Magasins -- Localisation -- États-Unis. |
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Nouvelles entreprises -- États-Unis. |
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Magasins -- Localisation -- Europe. |
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Nouvelles entreprises -- Europe. |
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New business enterprises |
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Retail trade -- Seasonal variations |
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Small business marketing |
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Store location |
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Europe |
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United States |
| ISBN |
9781119147480 |
|
1119147484 |
|
1119145910 |
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9781119145912 |
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