LEADER 00000nim a22004695a 4500 003 MWT 005 20191125015247.0 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 141101s2012 xxunnn es i n eng d 020 9781469000527 (sound recording : hoopla Audio Book) 020 1469000520 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ gil_9781469000527_180.jpeg 028 42 MWT11215177 037 11215177|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 082 04 658.1/1|223 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Baptiste, Jason L. 245 14 The ultralight startup :|blaunching a business without clout or capital|h[Hoopla electronic resource] /|cJason L. Baptiste. 250 Unabridged. 264 1 [United States] :|bGildan Audio,|c2012. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (5hr., 33 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 1 Read by Don Hagen. 520 It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way. Among his strategies: build the product you wish you had; it doesn't have to be sexy to make money; be bold when promoting yourself; and attract fans to attract customers. Baptiste shows you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level. 538 Mode of access: World Wide Web. 650 0 New business enterprises. 650 0 New business enterprises|xFinance. 650 0 Entrepreneurship. 700 1 Hagen, Don. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 11215177?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ gil_9781469000527_180.jpeg