| Description |
1 online resource (xi, 244 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references (pages 237-238) and index. |
| Summary |
Technology drives modern business and enables companies to produce and market products that improve our lives and fulfill our desires. The most successful companies are those most adept at taking a new concept, enabled through the development of new technology, and turning that concept into a real product that consumers want or need. This process, in many ways, mirrors the attempts of alchemists to turn common minerals and elements into the most valuable commodity they knew of - gold. Business Expectations proposes that by viewing business practices as an alchemical process that moves a produ. |
| Contents |
BUSINESS EXPECTATIONS Are You Using Technology to its Fullest?; Contents; Preface; Acknowledgments; 1 Alchemy-Technology Continuum; 2 Product Lifecycle; 3 Customer Behavior; 4 Alchemy of Entrepreneurship; 5 Getting Unstuck; 6 Research and Development; 7 Marketing; 8 The Corporation; 9 Making Better Business Decisions; Bibliography; Index. |
| Subject |
Electronic commerce.
|
|
Information technology.
|
|
Commerce électronique. |
|
Technologie de l'information. |
|
information technology. |
|
Electronic commerce |
|
Information technology |
| Added Author |
Blander, Jeffrey.
|
|
Baker & Taylor, Inc. Informata.
|
| Other Form: |
Print version: Bergeron, Bryan P. Business expectations. New York : J. Wiley, ©2002 (DLC) 2002023481 |
| ISBN |
0471271098 (electronic bk.) |
|
9780471271093 (electronic bk.) |
|
1280314303 |
|
9781280314308 |
|
(cloth ; alk. paper) |
| Standard No. |
9780471208341 |
|
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