Library Hours
Monday to Friday: 9 a.m. to 9 p.m.
Saturday: 9 a.m. to 5 p.m.
Sunday: 1 p.m. to 9 p.m.
Naper Blvd. 1 p.m. to 5 p.m.
     
Limit search to available items
Results Page:  Previous Next
Author Baker, Walter, author.

Title Master the Challenges of Multichannel Pricing [O'Reilly electronic resource] / Baker, Walter.

Edition 1st edition
Publication Info. MIT Sloan Management Review, 2018.
QR Code
Description 1 online resource (12 pages)
text file
6.50
Summary Retail customers may accept different prices on different channels - but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about price differences, and working out operational challenges. Getting it right has a real payoff: Retailers that effectively price differently across all channels see bottom-line growth of 2 to 5%.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2018.
System Details Mode of access: World Wide Web.
Genre Electronic books.
Added Author BenMark, Gadi, author.
Chopra, Manish, author.
Kohli, Sajal, author.
Safari, an O'Reilly Media Company.
ISBN 53863MIT60118
Standard No. 53863MIT60118
Patron reviews: add a review
EBOOK
No one has rated this material

You can...
Also...
- Find similar reads
- Add a review
- Sign-up for Newsletter
- Suggest a purchase
- Can't find what you want?
More Information