| Description |
1 online resource (1 audio file (7hr., 55 min.)) : digital. |
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digital digital recording rda |
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data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Paul Michael Garcia. |
| Summary |
Every day, we produce loads of data about ourselves simply by living in the modern world: We click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps, profiling us as workers, shoppers, patients, voters, potential terrorists, even lovers. Their goal? To manipulate our behavior-what we buy, how we vote-without our even realizing it. In this tour-de-force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering-and to the people controlling that world. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Mathematical models -- Social aspects.
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Human behavior -- Mathematical models.
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Mathematical statistics -- Data processing.
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| Added Author |
Garcia, Paul Michael. Narrator.
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hoopla digital.
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| ISBN |
9781982487362 (sound recording : hoopla Audio Book) |
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1982487364 (sound recording : hoopla Audio Book) |
| Music No. |
MWT10026422 |
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