| Description |
1 online resource (308 pages) |
| Contents |
Introduction -- Chapter 1. A brief history of time in the App Store -- Time in a table -- The early App Store -- The modern App Store -- Summary -- Chapter 2. Setting your goals, costs, and expectations -- Confronting the "hero inventor" syndrome -- Considering your fundamental costs -- Considering your optional costs -- Managing your expectations -- Summary -- Chapter 3. Researching the App Store market -- Examining the numbers and trends -- Making decisions based on research -- Analyzing successful apps -- Analyzing unsuccessful apps -- Mixing and Matching -- Summary -- Chapter 4. Knowing your customer -- Understanding App Store demographics -- Meeting your customer's expectations -- Summary -- Chapter 5. Plotting the stages of development -- Leadership and your team -- Concept through release -- Summary -- Chapter 6. Guidelines and expectations for developing your app -- Potential risk and reward -- App Store business models -- Creating for a multitasking world -- The half-second window -- Depicting the physical world -- Summary -- Chapter 7. Creating free and freemium apps -- App revenue terminology -- Business reasons behind revenue models -- Considering risks and rewards -- How to succeed with a free app -- How to succeed with a freemium app -- Summary -- Chapter 8. Creating paid and premium apps -- Business reasons behind revenue models -- Considering risks and rewards -- How to succeed with paid apps -- Summary -- Chapter 9. Adopting Apple's approach -- Infusing an insane amount of care -- Adapting apps to iPad -- Case study : Tapbots -- Summary -- Chapter 10. Riding the social networking wave -- Fostering the ultimate viral marketing : social networks -- Taking cues from Facebook -- Ignoring Facebook conventions -- Rewarding users for promoting your app -- Social interaction as Features -- Providing the tools for users to connect -- Summary -- Chapter 11. Feedback, maintaining, and scaling -- Evaluating feedback -- Maintenance isn't just fixing, it's marketing -- Scaling -- Summary -- Appendix A. Reading list of recommended books -- App development -- Creativity and inspiration -- Appendix B. Online resources -- Research and metrics -- Planning and communicating -- Developing -- Marketing -- Index. |
| Summary |
A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share ... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide! |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Application software -- Development.
|
|
Application software -- Marketing.
|
|
iPhone (Smartphone)
|
|
Logiciels d'application -- Développement. |
|
iPhone (Téléphone intelligent) |
|
Application software -- Marketing |
|
Application software -- Development |
|
iPhone (Smartphone) |
| Added Author |
Baker, Dane.
|
| Other Form: |
Print version: McCann, Tyson. Art of the App Store : The Business of Apple Development. Chichester : John Wiley & Sons, ©2011 9780470952788 |
| ISBN |
9781118221129 (ebk) |
|
1118221125 (ebk) |
|
9781118235348 (ebk) |
|
9781118260074 (ebk) |
|
1118235347 (ebk) |
|
1118260074 (ebk) |
|
9786613337689 |
|
6613337684 |
|
More Resources