| Description |
1 online resource (ix, 294 pages) : illustrations |
|
data file |
| Contents |
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer? |
| Summary |
"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket |
| Subject |
Internet marketing.
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Electronic mail systems.
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Electronic Mail |
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Marketing sur Internet. |
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Courrier électronique. |
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electronic mail. |
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Electronic mail systems |
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Internet marketing |
| Other Form: |
Print version: Baggott, Chris. Email marketing by the numbers. Hoboken, N.J. : John Wiley & Sons, ©2007 9780470122457 0470122455 (DLC) 2007002737 (OCoLC)80917140 |
| ISBN |
9780470148280 (electronic bk.) |
|
0470148284 (electronic bk.) |
|
1280901195 |
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9781280901195 |
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(cloth) |
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(cloth) |
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