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Author Shore, Jesse, author.

Title Twitter Is Not the Echo Chamber We Think It Is [O'Reilly electronic resource] / Shore, Jesse.

Edition 1st edition
Publication Info. MIT Sloan Management Review, 2018.
QR Code
Description 1 online resource (13 pages)
text file
6.50
Summary The popular perception of Twitter as a social media "echo chamber," where people only receive and retweet opinions that match their own, does not reflect the data about users' actual engagement. The average Twitter user propagates more mainstream content and follows a diverse group of users - and this has implications for social media marketing.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2018.
System Details Mode of access: World Wide Web.
Genre Electronic books.
Added Author Baek, Jiye, author.
Dellarocas, Chrysanthos, author.
Safari, an O'Reilly Media Company.
Standard No. 53863MIT60203
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