| Description |
1 online resource ([10] pages). |
| Series |
FTPress Delivers elements |
|
FTPress Delivers elements.
|
| Contents |
Cover -- Exclusive Product Offering: Creating Something Just For You -- YouRe Thinking About Eating A Donut Right Now -- Summing Up -- Questions For Discussion. |
| Summary |
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. Delivering one-of-a-kind products and one-of-a-kind customer experiences. With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding "yes." Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality.... |
| Subject |
Product management.
|
|
Product design.
|
|
Marketing.
|
|
Marketing |
|
Produits commerciaux -- Gestion. |
|
Conception de produit. |
|
Marketing. |
|
marketing. |
|
Marketing. |
|
Product design. |
|
Product management. |
| Genre |
Electronic resource. |
| Added Author |
Babinski, Tony.
|
|
Alper, Eric, 1985-
|
|
FT Press.
|
| ISBN |
9780132479899 |
|
0132479893 |
|
9780132479882 |
|
0132479885 |
|
More Resources