| Description |
1 online resource (300 pages) : illustrations |
| Summary |
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a concise yet comprehensive overview that shows Salesforce architects, administrators, and developers how to access, store, and manage real-time customer data with the Data Cloud and build out calculated, streaming, and visual insights. Author Joyce Kay Avila also shows you how to leverage Salesforce's third-party platform integrations, including Snowflake and Amazon Web Services, to combine data from a variety of sources. You'll learn how to effectively communicate with both internal and external stakeholders about Salesforce Data Cloud and CDPs, identify use cases where the Data Cloud platform would be a good implementation solution, and utilize AI within the platform. |
| Subject |
Salesforce (Online service)
|
|
Customer relations -- Management.
|
|
Salesforce (Serveur) |
| ISBN |
9781098147853 |
|
1098147855 |
|
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