Description |
xxii, 596 pages : color illustrations ; 25 cm |
Bibliography |
Includes bibliographical references and index. |
Contents |
Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360. |
Subject |
Google Analytics.
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Web usage mining.
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Added Author |
Asif, Shiraz.
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Fettman, Eric.
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ISBN |
9781119144014 hardcover |
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1119144019 hardcover |
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