| Description |
1 online resource (xxi, 360 pages) : illustrations |
| Series |
Serious skills |
|
Serious skills.
|
| Contents |
Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer. |
| Summary |
A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conversion tasks. |
| Language |
English. |
| Subject |
Web sites -- Evaluation.
|
|
Web sites -- Testing.
|
|
Web sites -- Design.
|
|
Internet marketing.
|
|
Sites Web -- Évaluation. |
|
Sites Web -- Conception. |
|
Marketing sur Internet. |
|
Web sites -- Evaluation. |
|
Web sites -- Testing. |
|
Web sites -- Design. |
|
Internet marketing. |
|
Internet marketing |
|
Web sites -- Design |
|
Web sites -- Evaluation |
| Other Form: |
Print version: Ash, Tim, 1965- Landing page optimization. Indianapolis, Ind. : Sybex/Wiley, ©2008 (DLC) 2007045592 |
| ISBN |
9780470289167 (electronic bk. ; Adobe Reader) |
|
0470289163 (electronic bk. ; Adobe Reader) |
|
6611204334 |
|
9786611204334 |
|
1281204331 |
|
9781281204332 |
|
(pbk.) |
|
(pbk.) |
|
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