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007    cr nnannnuuuua 
008    180914s2018    xxunnn es      i  n eng d 
020    9781469069258 (sound recording : hoopla Audio Book) 
020    1469069253 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469069258_180.jpeg 
028 42 MWT12206061 
037    12206061|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 00 650.14|222 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Arruda, William,|d1961- 
245 10 Career distinction :|bstand out by building your brand
       |h[Hoopla electronic resource] /|cWilliam Arruda, Kirsten 
       Dixson. 
250    Unabridged. 
264  1 [United States] :|bGildan Media,|c2018. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (5hr., 59 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Norah Tocci. 
520    As a professional, your reputation is your most valuable 
       career asset. Whether you're climbing the ladder at your 
       current company or seeking a new job, in today's fast-
       paced work environment, you must proactively and 
       continuously position yourself for success. Your 
       credibility, visibility, personality, and personal style 
       all make up your brand. Build and nurture your personal 
       brand and you'll make yourself a must-have, can't-fail 
       professional-and you'll do it without having to be someone
       you're not.  Career Distinction outlines the proven 
       personal branding process and provides case studies of 
       successful professionals that will help you not only 
       survive, but thrive, in today's dynamic and 
       ultracompetitive workplace. You'll learn to manage your 
       brand with innovative tools that enable you to 
       differentiate yourself and stand out from your peers.  In 
       this definitive step-by-step guide, career and personal 
       brand management experts Arruda and Dixson show you how to
       :  - Brand yourself for career success - Determine how 
       others perceive you - Develop your unique value 
       proposition - Define your target audience - Tell your 
       brand story - Express yourself clearly and consistently - 
       Build and manage your online identity - Stay on-message 
       and on-brand every day - Increase your "career karma".  
       The increasing pace of change in the business world gives 
       you less time than ever to make your professional mark. 
       Career Distinction demonstrates how to express who you are
       and the value you bring to your organization-branding you 
       as an indispensable, memorable, and unique professional. 
       Success takes more than just hard work; brand yourself and
       watch your career soar. 
538    Mode of access: World Wide Web. 
650  0 Career development. 
650  0 Success in business. 
650  0 Professions|xMarketing. 
700 1  Dixson, Kirsten,|d1968- 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       12206061?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469069258_180.jpeg