LEADER 00000cam a2200565 i 4500 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    190114s2018    enka    ob    001 0 eng d 
020    9781780174020 
020    1780174020 
020    9781780174013 
020    1780174012 
035    (OCoLC)1082143765 
037    CL0501000017|bSafari Books Online 
040    UMI|beng|erda|epn|cUMI|dG3B|dSTF|dOCLCF|dEBLCP|dDEBBG
       |dUKAHL|dOCLCQ|dOCLCO|dOCLCQ|dOCLCO|dOCLCL 
049    INap 
082 04 658.8/72 
082 04 658.8/72 
099    eBook O'Reilly for Public Libraries 
100 1  Brown, Eileen,|eauthor. 
245 10 Digital marketer /|cEileen Brown and Betsy Aoki.
       |h[O'Reilly electronic resource] 
246 3  Careers in Information Technology project management 
264  1 Swindon, UK :|bBCS Learning & Development Ltd.,|c[2018] 
264  4 |c©2018 
300    1 online resource (1 volume) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  BCS guides to IT roles 
504    Includes bibliographical references and index. 
505 0  Cover; CONTENTS; LIST OF FIGURES AND TABLES; AUTHORS; 
       PREFACE; 1 OVERVIEW OF THE DIGITAL MARKETING FIELD; 
       TRADITIONAL VS. DIGITAL MARKETING; OUTBOUND AND INBOUND 
       MARKETING; MEASURING AND ANALYSING; REACH AND ENGAGEMENT; 
       GOOD PRACTICES; SUMMARY; 2 THE ROLE OF THE DIGITAL 
       MARKETER; A GREAT CAREER CHOICE; DIGITAL MARKETER SKILLS; 
       DIGITAL MARKETER RESPONSIBILITIES; FUTURE-PROOFING YOUR 
       CAREER; SUMMARY; 3 TOOLS, METHODS AND TECHNIQUES; INDUSTRY
       STANDARDS AND PROFESSIONAL BODIES; DIGITAL MARKETING-
       RELATED REGULATIONS; USEFUL TOOLS; FRAMEWORKS AND 
       METHODOLOGIES; SUCCESSES AND FAILURES; SUMMARY 
505 8  4 NEXT STEPS FOR THE DIGITAL MARKETERDIGITAL MARKETING 
       ROLES; CAREER PROGRESSION; CHOOSING YOUR PATH; CONTINUOUS 
       PROFESSIONAL DEVELOPMENT; SUMMARY; 5 A DAY IN THE LIFE OF 
       A DIGITAL MARKETER; CASE STUDY: CARL AT 'COMPANY X'; 
       GLOSSARY; NOTES; INDEX; Back Cover 
520    This book is your guide to becoming an efficient and 
       effective digital marketer, covering the expertise and 
       skills you will need; how to stay current and future-proof
       your career; useful digital marketing tools, channels, 
       frameworks and procedures; how to measure campaign success,
       and how to take the next steps in your digital marketing 
       career. 
588 0  Online resource; title from title page (Safari, viewed 
       January 10, 2019). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Internet marketing. 
650  0 Marketing|xTechnological innovations. 
650  6 Marketing sur Internet. 
650  6 Marketing|xInnovations. 
650  7 Internet marketing|2fast 
650  7 Marketing|xTechnological innovations|2fast 
700 1  Aoki, Elizabeth,|eauthor. 
830  0 BCS guides to IT roles. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781780174006/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Askews and Holts Library Services|bASKH|nAH35024292 
938    ProQuest Ebook Central|bEBLB|nEBL5614271 
994    92|bJFN