| Description |
1 online resource (1 volume) : illustrations |
| Series |
BCS guides to IT roles |
|
BCS guides to IT roles.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; CONTENTS; LIST OF FIGURES AND TABLES; AUTHORS; PREFACE; 1 OVERVIEW OF THE DIGITAL MARKETING FIELD; TRADITIONAL VS. DIGITAL MARKETING; OUTBOUND AND INBOUND MARKETING; MEASURING AND ANALYSING; REACH AND ENGAGEMENT; GOOD PRACTICES; SUMMARY; 2 THE ROLE OF THE DIGITAL MARKETER; A GREAT CAREER CHOICE; DIGITAL MARKETER SKILLS; DIGITAL MARKETER RESPONSIBILITIES; FUTURE-PROOFING YOUR CAREER; SUMMARY; 3 TOOLS, METHODS AND TECHNIQUES; INDUSTRY STANDARDS AND PROFESSIONAL BODIES; DIGITAL MARKETING-RELATED REGULATIONS; USEFUL TOOLS; FRAMEWORKS AND METHODOLOGIES; SUCCESSES AND FAILURES; SUMMARY |
|
4 NEXT STEPS FOR THE DIGITAL MARKETERDIGITAL MARKETING ROLES; CAREER PROGRESSION; CHOOSING YOUR PATH; CONTINUOUS PROFESSIONAL DEVELOPMENT; SUMMARY; 5 A DAY IN THE LIFE OF A DIGITAL MARKETER; CASE STUDY: CARL AT 'COMPANY X'; GLOSSARY; NOTES; INDEX; Back Cover |
| Summary |
This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career. |
| Subject |
Internet marketing.
|
|
Marketing -- Technological innovations.
|
|
Marketing sur Internet. |
|
Marketing -- Innovations. |
|
Internet marketing |
|
Marketing -- Technological innovations |
| Added Author |
Aoki, Elizabeth, author.
|
| Added Title |
Careers in Information Technology project management |
| ISBN |
9781780174020 |
|
1780174020 |
|
9781780174013 |
|
1780174012 |
|
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