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Author Green, Jason, 1963- author.

Title Optimizing growth : predictive and profitable strategies to understand demand and outsmart your competitors / Jason Green, Mark Henneman, Dimitar Antov.

Publication Info. Hoboken, New Jersey : Wiley, [2018]
Location Call No. Status
 95th Street Adult Nonfiction  658.406 GRE    AVAILABLE
 Nichols Adult Nonfiction  658.406 GRE    AVAILABLE
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Description xiii, 225 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Summary "This book is a handbook for how to succeed in the age of big data. Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from "survive" to "thrive.""-- Provided by publisher.
Subject Organizational change.
Creative ability in business.
Information technology -- Economic aspects.
Added Author Henneman, Mark, 1961- author.
Antov, Dimitar, 1978- author.
ISBN 9781119462224 (hardback)
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