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Author Anderson, Matt.

Title Fearless referrals : boost your confidence, break down doors, build a powerful client list / Matt Anderson. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill, ©2012.
To Access:
Avilable on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3161093~S1
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Description 1 online resource (1 volume)
Bibliography Includes bibliographical references and index.
Contents The fearless referral fundamentals -- Earning the fearless referral -- Becoming fearless -- Fearless referral asking -- Fearless referral-getting strategies -- The 6 steps of a fearless referral conversation -- Follow the 6 steps to a fearless referral conversation -- Use step 1: acknowledge your client -- Use step 2: get positive feedback -- Use step 3: why you must get specific -- Use step 4: reduce their resistance -- Use step 5: coach your client to warm up the referral -- Use step 6: keep control of the process -- Fearless follow-up.
Summary Providing a toolbox of wording that works; powerful fear-killing techniques; and proven referral-gathering methods that will completely transform your business; this book shows how to secure consistently higher quality referrals the right way. -- Edited summary from book.
Subject Business referrals.
Méthode de la boule de neige (Marketing)
Business referrals
Other Form: Print version: Anderson, Matt. Fearless referrals. 1st ed. New York : McGraw-Hill, ©2012 9780071782876 (DLC) 2011029501 (OCoLC)748333012
ISBN 9780071782883 (electronic bk.)
0071782885 (electronic bk.)
1283375516
9781283375511
(alk. paper)
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