| Description |
1 online resource (xiii, 239 pages) |
|
data file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security -- Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications -- The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report -- Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research. |
| Summary |
"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page |
| Subject |
Public relations -- Handbooks, manuals, etc.
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Public relations -- United States -- Handbooks, manuals, etc.
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Relations publiques -- Guides, manuels, etc. |
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Relations publiques -- États-Unis -- Guides, manuels, etc. |
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Public relations |
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United States |
| Genre |
handbooks.
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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| Added Author |
American Management Association.
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| Added Title |
Handbook of public relations |
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American Management Association handbook of public relations |
| Other Form: |
Print version: Dilenschneider, Robert L. AMA handbook of public relations. New York : AMACOM, ©2010 9780814415252 (DLC) 2009037755 (OCoLC)351302042 |
| ISBN |
9780814415269 (electronic bk.) |
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0814415261 (electronic bk.) |
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