| Description |
1 online resource (1 volume) : illustrations, maps |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch -- Edited summary from book. |
| Contents |
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone. |
| Subject |
Electronic commerce.
|
|
Communication in marketing.
|
|
Text messaging (Cell phone systems)
|
|
Commerce électronique. |
|
Communication en marketing. |
|
Textage. |
|
Communication in marketing |
|
Electronic commerce |
|
Text messaging (Cell phone systems) |
|
Commerce. |
|
Business & Economics. |
|
Marketing & Sales. |
| Added Author |
Fishbach, Stephen.
|
| Other Form: |
Print version: Alpert, Jed. Mobile marketing revolution. 1st ed. New York : McGraw-Hill, ©2012 9780071788182 (DLC) 2012000526 (OCoLC)748333212 |
| ISBN |
9780071788199 |
|
0071788190 |
|
1280118024 |
|
9781280118029 |
|
(alk. paper) |
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