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Author Butow, Eric, author.

Title Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson.

Publication Info. Irvine, CA : Entrepreneur Press, [2020]
©2020
Location Call No. Status
 95th Street Adult Nonfiction  658.872 BUT    DUE 05-09-24
 Nichols Adult Nonfiction  658.872 BUT    AVAILABLE
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Description xi, 211 pages : illustrations ; 26 cm
Note At head of title: Entrepreneur magazine's.
Bibliography Includes bibliographical references (pages 185-187) and index.
Summary When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.
Subject Internet marketing.
Social media -- Economic aspects.
Added Author Herman, Jenn, author.
Liu, Stephanie, author.
Robinson, Amanda, 1973- author.
Allton, Mike, author.
Added Title Entrepreneur Magazine's ultimate guide to social media marketing
ISBN 9781599186740
1599186748
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