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Author Allocca, Kevin, author.

Title Videocracy : how YouTube is changing the world... with double rainbows, singing foxes, and other trends we can't stop watching / Kevin Allocca.

Publication Info. New York : Bloomsbury, 2018.
Location Call No. Status
 95th Street Adult Nonfiction  303.4833 ALL    AVAILABLE
 Nichols Adult Nonfiction  303.4833 ALL    AVAILABLE
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Description xv, 335 pages : illustrations ; 25 cm
Summary Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips
Bibliography Includes bibliographical references (pages 308-323) and index.
Subject YouTube (Electronic resource)
Internet videos -- Social aspects.
Information society.
Popular culture.
ISBN 9781632866745 (hardcover : alk. paper)
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