LEADER 00000cam  2200337Mi 4500 
001    sky283756675 
003    SKY 
005    20161007101903.0 
008    160914s2016    njua     b    001 0 eng d 
015    GBB6D7191|2bnb 
020    9781119144014|qhardcover 
020    1119144019|qhardcover 
035    (OCoLC)958412079|z(OCoLC)907512312 
040    YDX|beng|erda|cYDX|dOCLCO|dYDXCP|dBTCTA|dBDX|dJRZ|dMLN
       |dSKYRV|dUtOrBLW 
082 04 006.3|223 
092    006.3|bALH 2016 
100 1  Alhlou, Feras,|eauthor. 
245 10 Google analytics breakthrough :|bfrom zero to business 
       impact /|cFeras Alhlou, Shiraz Asif and Eric Fettman. 
264  1 Hoboken, NJ :|bJohn Wiley,|c[2016] 
300    xxii, 596 pages :|bcolor illustrations ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Introduction -- Google analytics reporting overview : user
       characteristics and behavior -- Measurement strategy -- 
       Account creation and tracking code installation -- Google 
       tag manager concepts -- Events, virtual pageviews, social 
       actions, and errors -- Acquisition reports -- Goal and 
       ecommerce tracking -- View settings, view filters, and 
       access rights -- Segments -- Dashboards, custom reports 
       and intelligence alerts -- Implementation customizations -
       - Mobile app measurement -- Google analytics integrations 
       : the power of together -- Integrating Google analytics 
       with CRM data -- Advanced reporting and visualization with
       third-party tools -- Data import and measurement protocol 
       -- Analytics 360. 
630 00 Google Analytics. 
650  0 Web usage mining. 
700 1  Asif, Shiraz. 
700 1  Fettman, Eric.