| Description |
1 online resource (464 pages) |
| Bibliography |
Includes bibliographical references. |
| Summary |
"A new wave of products is helping people change their behavior and daily routines, whether it's exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet's head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you'll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product's impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower."-- Provided by publisher |
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"本書は, 行動経済学と心理学をもとに, 人々の行動, 日常習慣を変える"行動変容"を促すプロダクトをデザインするための書籍です. 主にヘルスケア(健康管理), 金融(資産管理)など, これまでITプロダクト(サービス, アプリなど)がなかなか使われてこなかった分野を対象に, ユーザーがやりたいと思っていたものの実行できなかった行動の実現を助けるプロダクトを作り出すための, 実践的な視点や知識を提供します."-- Provided by publisher |
| Subject |
Human-computer interaction.
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User-centered system design.
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Conception participative (Conception de systèmes) |
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Human-computer interaction |
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User-centered system design |
| Added Author |
Takeyama, Masanao, translator, editor.
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武山政直, translator, editor.
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Aijima, Masaki, translator.
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相島雅樹, translator.
|
| Added Title |
Designing for behavior change : applying psychology and behavioral economics |
| Translation Of: |
Translation of: Wendel, Stephen. Designing for behavior change. Beijing : O'Reilly, 2014 9781449367626 (OCoLC)868997865 |
| ISBN |
9784873119144 (electronic bk.) |
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4873119146 (electronic bk.) |
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