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008    071008s2007    njua    ob    001 0 eng d 
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020    0470140356|q(electronic bk.) 
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049    INap 
082 04 659.14/4 
082 04 659.14/4|222 
099    eBook O’Reilly for Public Libraries 
245 04 The online advertising playbook :|bproven strategies and 
       tested tactics from the Advertising Research Foundation /
       |cJoseph Plummer [and others].|h[O'Reilly electronic 
       resource] 
260    Hoboken, N.J. :|bJohn Wiley & Sons,|c©2007. 
300    1 online resource (xvi, 302 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    data file 
504    Includes bibliographical references (pages 265-289) and 
       index. 
505 0  Targeting approaches -- Online sdvertising reach and 
       frequency concepts -- Winning strategies in online 
       advertising -- Display advertising online -- The 
       connection of online search and advertising -- Online 
       shopping and buying -- Advertising personally : email and 
       word of mouth -- Futures. 
520 1  "The Advertising Research Foundation's Online Advertising 
       Playbook is the new benchmark for best practices. It 
       relies on data, not guesswork, to explain what's working 
       and not working on the Internet, and answers all the most 
       vital questions advertisers have about online marketing." 
       "This book synthesizes research and learning from over 1,
       200 research documents on Internet advertising. Marketers,
       brand managers, and agency professionals who need 
       actionable, scientifically solid principles for successful
       advertising in this new medium will find it in the 
       Playbook."--Jacket 
542    |fCopyright © John Wiley & Sons|g2007 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Internet advertising. 
650  6 Publicité sur Internet. 
650  7 Internet advertising|2fast 
700 1  Plummer, Joseph Thornton,|d1941-|1https://id.oclc.org/
       worldcat/entity/E39PCjxWJXBMHVrxBKv6gdkjvd 
710 2  Advertising Research Foundation. 
776 08 |iPrint version:|tOnline advertising playbook.|dHoboken, 
       N.J. : Wiley, ©2007|z9780470051054|z0470051051|w(DLC)  
       2007002550|w(OCoLC)82172573 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780470051054/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Books 24x7|bB247|nbkb00020370 
938    EBL - Ebook Library|bEBLB|nEBL309746 
938    ebrary|bEBRY|nebr10296107 
938    EBSCOhost|bEBSC|n204966 
938    ProQuest MyiLibrary Digital eBook Collection|bIDEB|n93514 
938    YBP Library Services|bYANK|n2720747 
994    92|bJFN