| Description |
1 online resource (viii, 178 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references (pages 165-169) and index. |
| Summary |
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website |
| Contents |
The experience is the product -- Experience as strategy -- New ways of understanding people -- Capturing complexity, building empathy -- Stop designing "products" -- The design competency -- The agile approach -- An uncertain world. |
| Subject |
New products -- Management.
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Product management.
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Consumers -- Attitudes.
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Consumer behavior.
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Business planning.
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Produits commerciaux -- Gestion. |
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Consommateurs -- Attitudes. |
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Consommateurs -- Comportement. |
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Business planning |
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Consumer behavior |
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Consumers -- Attitudes |
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New products -- Management |
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Product management |
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Integration |
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Kultur |
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Kunde |
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Produktentwicklung |
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Produktgestaltung |
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Produktmanagement |
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Unternehmen |
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Produktutveckling. |
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Marknadsföring. |
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Köpvanor. |
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Konsumenter -- attityder. |
| Chronological Term |
Geschichte. |
| Added Author |
Merholz, Peter.
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|
Adaptive Path (Firm)
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| Other Form: |
Print version: Subject to change. 1st ed. Sebastopol, Calif. : O'Reilly Media, 2008 (DLC) 2008299439 |
| ISBN |
9780596523251 (electronic bk.) |
|
0596523254 (electronic bk.) |
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9780596553937 (electronic bk.) |
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0596553935 (electronic bk.) |
| Standard No. |
9780596516833 |
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