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Author Adamson, Allen P., author.

Title Seeing the how : transforming what people do, not buy, to gain market advantage / Allen P. Adamson.

Publication Info. Dallas, TX : Matt Holt Books, an imprint of BenBella Books, Inc., [2023]
Bookmark link: https://library.naperville-lib.org:444/record=b3057841~S1
Location Call No. Status
 Nichols Adult Nonfiction  658.827 ADA    DUE 05-17-24
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Description 229 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 224-229).
Summary "Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience"-- Provided by publisher.
Subject Product management.
Branding (Marketing)
ISBN 9781637742952 (hardcover)
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