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Author Cespedes, Frank V., author.

Title How to identify the best customers for your business / Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III. [O'Reilly electronic resource]

Publication Info. Cambridge, MA : MIT Sloan Management Review, [2012]
©2012
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Description 1 online resource (1 volume) : illustrations
Note "Reprint number 54215."
Bibliography Includes bibliographical references.
Subject Customer relations.
Consumer satisfaction.
Consumer Behavior
Consommateurs -- Satisfaction.
Consumer satisfaction
Customer relations
Added Author Dougherty, James P., author.
Skinner, Ben S., author.
In: Sloan MIT management review Vol. 54 No. 2 (Winter 2013)
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