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Author Cesvet, Bertrand, 1964-

Title Conversational capital : how to create stuff people will love to talk about / by Bertrand Cesvet with Tony Babinski & Eric Alper. [O'Reilly electronic resource]

Imprint Upper Saddle River, N.J. : FT Press, ©2009.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3150164~S1
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Description 1 online resource (xii, 183 pages) : illustrations
Note "A Sid Lee project."
Includes index.
Subject Branding (Marketing)
Stratégie de marque.
branding.
Branding (Marketing)
Added Author Babinski, Tony.
Alper, Eric, 1985-
Sid Lee (Firm)
Other Form: Print version: Cesvet, Bertrand, 1964- Conversational capital. Upper Saddle River, N.J. : FT Press, ©2009 9780137145508
Print version: Cesvet, Bertrand, 1964- Conversational capital. Upper Saddle River, N.J. : FT Press, ©2009 0137145500
ISBN 9780136064114
0136064116
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