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LEADER 00000cam a2200925 i 4500
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010 2016303678
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020 1119076323|q(electronic bk.)
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049 INap
082 04 658.8
082 04 658.8|223
099 eBook O'Reilly for Public Libraries
100 1 Mason, Henry,|eauthor.
245 10 Beat accelerating customer expectations with Trend-driven
innovation /|cHenry Mason, David Mattin, Maxwell Luthy and
Delia Dumitrescu ; foreword by Alexander Osterwalder.
|h[O'Reilly electronic resource]
246 30 Trend-driven innovation
264 1 Hoboken, NJ :|bWiley,|c2015.
264 4 |c©2015
300 1 online resource
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
500 Includes index.
504 Includes bibliographical references and index.
505 0 1 WHY NOW Welcome to the Expectation Economy The
Expectation Economy 06 Why your customers are (almost)
impossible to please 2 SCAN The Overwhelm Is the
Opportunity Trends 101 44 Where to start with consumer
trends Watch Businesses First, Customers Second 60 The
counterintuitive secret to customer centricity Trends in
the Wild 86 Four trends and how we identified them
Building a Trend Framework 98 Why you need one; how to
build it; sharing ours 3 FOCUS What to Run With, When, and
How Post-Demographic Consumerism 120 A license to focus on
surprising things Evaluating Trends for Opportunity 144
Drill deeper into the opportunities offered to you by any
trend The Consumer Trend Radar 172 Prioritize and
visualize application of the trends you ll run with 4
GENERATE Turn Insights into Ideas The Consumer Trend
Canvas 200 A simple tool for generating compelling, trend-
driven innovation ideas The Consumer Trend Canvas in
Action 224 Practical examples to learn from Trend-Driven
Ideation Sessions 244 Run workshops that deliver winning
ideas 5 EXECUTE Realize Your Ideas, or Realize They Are
Useless The First Yards 264 Make those first steps count 6
CULTURE Unlock an Opportunity Machine Your Trend
Department 286 Get your colleagues to see around corners
Trend-Driven Ecosystems 306 Tap into and harness external
networks, too.
520 8 Trend-Driven Innovation Beat accelerating customer
expectations. Every business leader, entrepreneur,
innovator, and marketer wants to know where customers are
headed. The problem? The received wisdom on how to find
out is wrong.|bTrend-Driven Innovation Beat accelerating
customer expectations. Every business leader, entrepreneur,
innovator, and marketer wants to know where customers are
headed. The problem? The received wisdom on how to find
out is wrong. In this startling new book, the team at
TrendWatching share a powerful, counter-intuitive truth:
to discover what people want next, stop looking at
customers and start looking at businesses. That means
learning how to draw powerful insights from the way
leading brands and disruptive startups from Apple to Uber,
Chipotle to Patagonia redefine customer expectations.
Sharing the secrets that have led thousands of the world's
most successful brands and agencies to rely on
TrendWatching for over a decade, Trend-Driven Innovation
is the book that will reconfigure your view of the
business world forever. You'll learn: How to spot emerging
trends using three crucial building blocks, and how to
recognize the expectation gaps that herald opportunity.
Why most professionals focus on precisely the wrong trends
and innovations, and how to avoid this. How to turn trends
and insights into innovations that customers will love.
Amid the endless change that defines today's business
environment, opportunity is everywhere. Highly practical,
and featuring real-world examples from around the world,
Trend-Driven Innovation is the actionable, battle-tested
manual that will enable you harness those opportunities
time after time. Setting you up to build an organization
that matters, products customers love, and campaigns
people can't stop talking about.
588 0 Online resource; title from PDF title page (EBSCO, viewed
October 14, 2015).
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 High technology industries|xMarketing.
650 0 Marketing.
650 6 Marketing.
650 7 marketing.|2aat
650 7 High technology industries|xMarketing|2fast
650 7 Marketing|2fast
650 7 Customer relations.|2nli
650 7 Consumer behavior.|2nli
650 7 Business and Management.|2ukslc
700 1 Mattin, David,|eauthor.
700 1 Luthy, Maxwell,|eauthor.
700 1 Dumitrescu, Delia,|eauthor.
700 1 Osterwalder, Alexander,|ewriter of foreword.
773 0 |tOnline access: O'Reilly Media, Inc. O'Reilly Online
Learning Platform: Academic edition (EZproxy Access)
776 08 |iPrint version:|z9781119076315|z1119076315
|w(OCoLC)907156632
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781119076315/?ar
|zAvailable on O'Reilly for Public Libraries
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