| Description |
1 online resource (xviii, 234 pages) |
| Note |
Includes index. |
| Summary |
"The internet was created to bring us together. But somewhere along the way, that vision was lost. We handed over our data to centralized figures, allowed big tech to thrive off our creations, and accepted our place in a system that is seemingly out of our control. However, in the far corners of the internet, a new story is being written. The authors are not big tech. No. The authors are you and me. Some of the learnings will center around Web3, NFT and the Metaverse. Let this be your on-ramp to the future of the digital world. This is a business fable about a brand which is struggling to figure out how to improve their customer experience. The technical and marketing teams need to work together to present solutions to the board who has asked for use cases with new technologies like web3 and metaverses to achieve their goals. The newly appointed Chief Growth Officer, Victoria McSay, recognizes the potential of the new approaches, technology and the concept of community to help them experience and understand the customer emPOWERowerment of the new internet"-- Provided by publisher. |
| Subject |
Business enterprises -- Computer networks -- Management.
|
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Information technology -- Management.
|
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Management information systems.
|
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Customer relations -- Management -- Data processing.
|
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Entreprises -- Réseaux d'ordinateurs -- Gestion. |
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Technologie de l'information -- Gestion. |
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Systèmes d'information de gestion. |
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Business enterprises -- Computer networks -- Management |
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Customer relations -- Management -- Data processing |
|
Information technology -- Management |
|
Management information systems |
| Other Form: |
Print version: Carter, Sandy, 1963- Tiger and the rabbit First edition. Hoboken, NJ : Wiley, [2023] 9781394190126 (DLC) 2023025594 |
| ISBN |
139419014X electronic book |
|
9781394190133 electronic book |
|
1394190131 electronic book |
|
9781394190140 (electronic bk.) |
|
hardcover |
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