LEADER 00000pam  2200337 i 4500 
005    20230905081605.0 
008    230630s2023    nyua   e b6   000 0 eng d 
010    bl2023022906 
020    9781250261403|qhc. 
040    NjBwBT|beng|erda|cNjBwBT|dGCmBT|dUtOrBLW 
043    n-us--- 
082 04 338.4/7688720973|223/eng/20230630 
092    |fGN|fGN|a338.4768872|bBRO 
100 1  Brown, Box,|eauthor,|eartist. 
245 14 The He-Man effect :|bhow American toymakers sold you your 
       childhood /|cBrian "Box" Brown. 
250    First edition. 
264  1 New York :|bFirst Second,|c2023. 
300    258 pages, 6 unnumbered pages :|billustrations ;|c23 cm 
336    text|2rdacontent 
336    still image|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
500    Chiefly illustrations. 
500    Includes bibliographical references (pages 253-260). 
520    "Powered by the advent of television and super-charged by 
       the deregulation era of the 1980s, media companies and toy
       manufacturers joined forces to dominate the psyches of 
       American children. But what are the consequences when a 
       developing brain is saturated with the same kind of 
       marketing bombardment found in Red Scare propaganda? Brian
       "Box" Brown's The He-Man Effect shows how corporate 
       manipulation brought muscular, accessory-stuffed action 
       figures to dizzying heights in the 1980s and beyond. 
       Bringing beloved brands like He-Man, Transformers, My 
       Little Pony, and even Mickey Mouse himself into the 
       spotlight, this graphic history exposes a world with no 
       rules and no concern for results beyond profit"--
       |cProvided by publisher. 
650  0 Toy industry|zUnited States|xHistory|y20th century|vComic 
       books, strips, etc. 
650  0 Advertising|xToys|zUnited States|xHistory|y20th century
       |vComic books, strips, etc. 
650  0 Advertising and children|zUnited States|xHistory|y20th 
       century|vComic books, strips, etc. 
655  7 Graphic novels.|2lcgft