LEADER 00000nim a22004215a 4500 
003    MWT 
005    20200930104339.1 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    160104s1998    xxunnn es      i  n eng d 
020    9780743549523 (sound recording : hoopla Audio Book) 
020    074354952X (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       sas_9780743549523_180.jpeg 
028 42 MWT11512981 
037    11512981|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Decker, Charles L. 
245 10 Winning with the p & g 99|h[Hoopla electronic resource] /
       |cCharles L. Decker. 
250    Abridged. 
264  1 [United States] :|bSimon & Schuster Audio,|c1998. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (1hr., 30 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Charles L. Decker. 
520    Instantly recognizable as the company behind such familiar
       products as Ivory soap, Tide detergent, and Crest 
       toothpaste, Procter & Gamble is admired as one of the 
       world's best managed companies. Marketing training at P&G 
       rivals that of an MBA degree, and Harvard Business School 
       teaches P&G's brand-management system. Now, a former P&G 
       marketing executive identifies ninety-nine practices and 
       principles that fuel this $35 billion powerhouse: 
       strategies for success in business and in life. As a brand
       manager, Charles Decker saw P&G wisdom at work from the 
       inside. For this book, he interviewed dozens of ex-
       'Proctoids,' as they call themselves, to incorporate their
       perspectives on P&G. Here are the beliefs ('A brand can't 
       stand still'), the code of business conduct ('Do the right
       thing') and the rules of engagement for television 
       advertising ('Show the package in the first eight 
       seconds') that are at the heart of this marketing giant. 
       Here are anecdotes of a corporate culture where winning is
       the goal, risk avoidance the criterion, and the airtight 
       memo the basis for action. Accessible and engaging, 
       WINNING WITH THE P&G 99 offers the time-tested strategies 
       that have kept P&G on top: practical insights for anyone 
       managing a business, a career, or striving for a personal 
       best. 
538    Mode of access: World Wide Web. 
700 1  Decker, Charles L. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       11512981?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       sas_9780743549523_180.jpeg