| Description |
1 online resource (xvii, 393 pages) |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"-- Provided by publisher. |
| Subject |
Advertising copy.
|
|
Publicité -- Rédaction. |
|
Advertising copy |
| Other Form: |
Print version: Sullivan, Luke. Hey whipple, squeeze this 6th edition. Hoboken, New Jersey : Wiley, [2022] 9781119819691 (DLC) 2021051593 |
| ISBN |
9781119819745 electronic book |
|
1119819741 electronic book |
|
9781119819738 electronic book |
|
1119819733 electronic book |
|
paperback |
|
More Resources