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Author Brown, Box, author, artist.

Title The He-Man effect : how American toymakers sold you your childhood / Brian "Box" Brown.

Edition First edition.
Publication Info. New York : First Second, 2023.
Bookmark link: https://library.naperville-lib.org:444/record=b3063709~S1
Location Call No. Status
 95th Street Adult Fiction Graphic Novels  GN 338.4768872 BRO    AVAILABLE
 Naper Blvd. Adult Nonfiction Graphic Novels-NEW  GN 338.4768872 BRO    DUE 04-02-24
 Nichols Adult Nonfiction Graphic Novels  GN 338.4768872 BRO    AVAILABLE
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Description 258 pages, 6 unnumbered pages : illustrations ; 23 cm
Note Chiefly illustrations.
Includes bibliographical references (pages 253-260).
Summary "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit"-- Provided by publisher.
Subject Toy industry -- United States -- History -- 20th century -- Comic books, strips, etc.
Advertising -- Toys -- United States -- History -- 20th century -- Comic books, strips, etc.
Advertising and children -- United States -- History -- 20th century -- Comic books, strips, etc.
Genre Graphic novels.
ISBN 9781250261403 hc.
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