| Description |
1 online resource (xiv, 235 pages) : illustrations |
| Bibliography |
Includes bibliographical references (pages 225-226) and index. |
| Contents |
Cover -- Contents -- 1 Introduction -- 2 Client -- How to Proceed -- Choices -- Producing the Spot -- Low Budget: Up to $25,000 -- Midbudget: $25,000 to $250,000 -- Shooting Begins -- Production -- Postproduction -- High Budget: Over $250,000 -- 3 Agency -- Getting Considered -- Defining the Client's Needs -- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling -- Choosing a Production Company -- Casting -- Props -- Audio -- At the Shoot -- Names and Codes -- Edit Session -- Offline/Online -- Final Details -- 4 Preproduction -- Low-Budget Production -- Medium- and High-Budget Commercials -- Bid Template -- Once the Bid Is Accepted -- The Go-Ahead -- 5 Production -- Low Budget -- Medium- and High-Budget Shoots -- Shot Procedure -- Multiple-Camera Shoots -- Keeping a Log -- Extra Shots and Wrapping Up -- Director's Business -- Shoot Basics -- DP -- Film/ Tape -- Magazines -- Body -- Head -- Tripod/Dolly/Crane -- Lenses -- Instruments -- Light Box -- Grips -- C-stands -- Grip Gear -- At the Sweep Table Shoot -- Props -- Food -- Medium Budget: Location Shoot -- Storyboard -- Schedule -- Setting -- DP -- Audio -- Gaffer/Key Grip -- Set/Props -- High Budget: Musical -- Storyboard -- Cast -- Schedule -- Setting -- Audio -- Set and Props -- Makeup -- Costumes -- 6 Postproduction: Editing -- Timeline -- Current Practices -- Editing Work Styles -- Low-Budget Commercials -- Middle and High End Commercials -- Editing Process -- 7 Post-Plus-Audio/ Graphics/Animation -- Audio -- Preproduction -- Voice-over -- Music -- Music Stock Libraries -- Sound Effects -- Dialogue -- Post Sound -- The Mix -- Graphics -- Animation -- 8 Research -- 9 Specialists -- Main Production Staff -- Director -- Producer -- Assistant and Associate Producers -- Assistant Director -- Second Assistant Director -- Associate Director -- Floor or Stage Manager -- Unit Manager -- Location Scout/Location Manager -- Production Manager -- Studio Supervisor -- Script Supervisor -- Camera Personnel -- DP -- Camera Operator -- First Assistant Camera Operator -- Second Assistant Camera -- Engineering -- Audio -- The Recordist -- Mic Handler or Boom Operator -- Audio Playback Operator -- Talent -- Agents -- Casting Director -- Animal Handlers -- Designer/Art Director -- Set Designers -- Art Director -- Prop Rental -- Makeup -- Hair Designers -- Costumes -- Costume Designer -- Wardrobe -- Special Effects Designers -- Production Crew -- Specialized Production Crew Members -- Animation -- Explosive Experts -- Generator Operator -- Graphics -- Greenspeople -- Home Econo. |
| Summary |
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. |
| Subject |
Television advertising.
|
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Television -- Production and direction.
|
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Television commercials.
|
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Publicité télévisée. |
|
Télévision -- Production et réalisation. |
|
Messages publicitaires. |
|
commercials (oral or performed works) |
|
Television advertising |
|
Television commercials |
|
Television -- Production and direction |
| Genre |
Electronic books.
|
|
Television commercials
|
|
Television commercials.
|
|
Messages publicitaires télévisés.
|
| Added Title |
Television commercials |
| Other Form: |
Print version: Cury, Ivan. TV commercials. Amsterdam ; Boston : Elsevier, ©2005 0240805925 (DLC) 2005272479 (OCoLC)57036470 |
| ISBN |
1423707990 (electronic bk.) |
|
9781423707998 (electronic bk.) |
|
0080479014 (electronic bk.) |
|
9780080479019 (electronic bk.) |
|
9781136070303 (e-book ; PDF) |
|
1136070303 |
|
9781136070259 (e-book ; Mobi) |
|
1136070257 |
|
9781136070297 (e-book ; ePub) |
|
113607029X |
|
9781138131361 (hardback) |
|
1138131369 |
|
(Paper) |
|
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