| Description |
1 online resource (1 audio file (4hr., 19 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Performer |
Read by Barrett Whitener. |
| Summary |
Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Selling.
|
|
Sunzi, active 6th century B.C. Sunzi bing fa.
|
| Added Author |
Michaelson, Steven W.
|
|
Whitener, Barrett, 1960-
|
|
hoopla digital.
|
| Added Title |
Strategies for selling |
| ISBN |
9781639295722 (sound recording : hoopla Audio Book) |
|
1639295720 (sound recording : hoopla Audio Book) |
| Music No. |
MWT14342254 |
|
More Resources
