LEADER 00000nam a2200397Ii 4500 
001    sky306279731 
003    SKY 
005    20220705145216.4 
008    220606t20222022njua   e b    001 0 eng d 
020    9781119898993 
020    1119898994 
040    DMM|beng|erda|cDMM|dSKYRV|dUtOrBLW 
082 0  332 
092    332|bHAC 
100 1  Hackl, Cathy. 
245 10 Navigating the metaverse :|ba guide to limitless 
       possibilities in a Web 3.0 world /|cCathy Hackl, Dirk 
       Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; 
       foreword by Yat Siu. 
264  1 Hoboken, NJ :|bJohn Wiley & Sons, Inc.,|c2022. 
300    xxi, 250 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 227-232) and 
       index. 
505 00 |tA primer on the metaverse --|tWhat is the metaverse 
       economy? --|tBuilding a business case for the metaverse --
       |tMeet the metaverse consumers --|tNew business 
       opportunities in the metaverse --|tKey segments of NFT 
       commercialization --|tNFT deep dive --|tPutting together 
       an action plan --|tPerspectives on tomorrow's metaverse. 
520    "Jump into the metaverse to connect with consumers and 
       explore endless opportunities. Like the Internet before it,
       the metaverse is a virtual space bringing people, 
       companies, and products together in both digital and real 
       environments to create new economic opportunities. The 
       groundwork is already laid. People and organizations 
       jumping in are gaining invaluable experience, meeting 
       customers, developing revenue streams, and even shaping 
       metaverse culture. In Navigating the Metaverse: A Guide to
       Limitless Business Possibilities in a Web 3.0 World, a 
       team of Silicon Valley thought leaders delivers a 
       groundbreaking discussion of how to find the right 
       opportunities in this fast-moving universe. You'll explore
       everything from the metaverse basics, to strategy, to 
       launching your first metaverse project. In the book, 
       you'll find: Data and market analysis to erase any doubt 
       that the metaverse is the next big thing. Foundational 
       knowledge about the metaverse, metaverse economy, Web3 
       technology, and more. The essential connection between 
       metaverse environments, businesses, community, and digital
       products that make the metaverse economy so powerful. A 
       deep dive on non-fungible tokens (NFTs) and how to make 
       the most of these assets. Frameworks to help find, nurture,
       measure, and capitalize on innovation in the metaverse.  
       An essential breakdown of the next stage in online 
       business, Navigating the Metaverse belongs in the 
       libraries of entrepreneurs, executives, and innovators 
       looking to lead in the new age of online business and 
       commerce."-- Provided by publisher. 
650  0 Electronic commerce. 
650  0 Shared virtual environments|xEconomic aspects. 
650  0 Augmented reality|xEconomic aspects. 
650  0 Virtual reality|xEconomic aspects. 
650  0 NFTs (Tokens)|xEconomic aspects. 
650  0 Economic development|xTechnological innovations. 
650  0 Information technology|xEconomic aspects. 
700 1  Lueth, Dirk. 
700 1  Di Bartolo, Tommaso. 
700 1  Arkontaky, John.