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Author Johnson, Kirsten A., 1974- author.

Title Shoot, edit, share : video production for mass media, marketing, advertising, and public relations / Kirsten Johnson and Jodi Radosh.

Publication Info. New York : Routledge, Taylor & Francis Group, 2017.
©2017
QR Code
Description 1 online resource (x, 188 pages) : illustrations
Note "A Focal Press Book"--Cover.
Summary "Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read."--Publisher description.
Bibliography Includes bibliographical references and index.
Contents Getting started -- Studio production -- The camera -- Sound -- Telling a story -- Shooting video and field production -- Nonlinear editing -- Graphics -- Online and viral video.
Subject Video recordings -- Production and direction -- Handbooks, manuals, etc.
Cinematography -- Handbooks, manuals, etc.
Television in publicity -- Handbooks, manuals, etc.
Vidéo -- Production et réalisation -- Guides, manuels, etc.
Cinéma -- Guides, manuels, etc.
Cinematography
Television in publicity
Video recordings -- Production and direction
Genre Handbooks and manuals
Added Author Radosh, Jodi, author.
Other Form: Print version: Johnson, Kirsten A., 1974- Shoot, edit, share. New York, NY : Routledge, 2017 9781138916029 (DLC) 2016007813 (OCoLC)945121247
ISBN 9781317444275 (electronic bk.)
1317444272 (electronic bk.)
(paperback)
(paperback)
(hardcover)
(hardcover)
9781315695884
131569588X
9781317444268
1317444264
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