| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"Master the process of effectively marketing alternative investments a critical but overlooked aspect of ensuring fund success"-- Provided by publisher. |
| Contents |
Intro -- Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- SECTION 1 FUNDAMENTALS -- CHAPTER 1 Endowments and Foundations -- CHAPTER 2 Pension Funds -- CHAPTER 3 Family Offices -- CHAPTER 4 Sovereign Wealth Funds -- CHAPTER 5 Other Major Investor Categories and Gatekeepers -- SECTION 2 FUNDRAISING IN PRACTICE -- CHAPTER 6 Premarketing and Marketing-an Overview -- CHAPTER 7 Premarketing and Marketing-Process, Tasks, and Priorities -- CHAPTER 8 Documentation for Funds -- CHAPTER 9 Pitchbooks and Presentations -- CHAPTER 10 Placement Agents -- CHAPTER 11 Effective Investor Relations -- CHAPTER 12 Due Diligence -- CHAPTER 13 Marketing Funds Globally and Marketing Global Funds -- CHAPTER 14 Toolkit for Emerging Managers and Difficult Fundraises -- SECTION 3 OTHER CONSIDERATIONS -- CHAPTER 15 Technology in Alternatives Marketing -- CHAPTER 16 Legal and Regulatory -- CHAPTER 17 Fund Success Through Diversity -- CHAPTER 18 Advice for Aspiring Marketers -- Appendix -- Notes -- Index. |
| Subject |
Investments.
|
|
Marketing -- Cost effectiveness.
|
|
Investissements. |
|
Marketing -- Coût-efficacité. |
|
Investments |
|
Marketing -- Cost effectiveness |
| Other Form: |
Print version: Dassani, Hemali. Marketing alternative investments New York, NY : McGraw Hill, [2022] 9781264627646 (DLC) 2022025939 |
| ISBN |
126463045X |
|
9781264630455 (electronic bk.) |
|
(hardcover) |
|
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