| Description |
1 online resource (416 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Equip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the pace of change in digital has left business users falling behind. Geared towards non-technical professionals, this book seeks to get executives on track to lead this innovation wave. Data as the prime lever in this innovation wave has accelerated the pace of change from earlier innovation waves by 25 years. Companies are finding it hard to adapt as their internal processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX projects. This leads to outsourcing the responsibility for DX to IT teams and outside system developers and causing great problems. Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you can use simplify them to deliver on your business goals. Case studies that feature the digital transformation journeys of companies like Hertz, BBC, Domino's Pizza and more will be explored. |
| Contents |
Intro -- Contents -- About the Author -- Acknowledgments -- Preface -- Where Do You See Yourselves on the Digital Transformation Journey? -- Chapter 1: Introduction to Digital Transformation -- Setting the Stage -- Great to Gone -- A World in Transformation -- Customer -- Domino's Pizza Driving over 2500% Growth (2004-2018) Through Digital Transformation -- Innovation -- Competition -- Data -- DBS the 22,000-Person Start-Up -- Value -- Conclusion -- Chapter 2: Unleashing the Power of Data -- Introduction -- The New Market Environment -- How Did We Get Here? |
|
What Are These Waves of Innovation? -- Innovation Effects on Our Day-to-Day Processes -- Case Example: Landis Car Hire - Digital Front-End Redesign -- Introducing Simplified Tools for Whiteboarding, Video Making, Wireframing, and Data Analysis -- Introducing Big Data, Data Warehousing, and the Data Lake -- What Does Data Look Like? -- How Does It Build into a Data Lake? -- What Do the Files in a Data Lake Look Like? -- What Is Driving the Data Growth? -- Introducing Data Visualization -- Case Example - Landers Car Hire -- Introducing Basic Statistics -- Mean, Mode, and Median |
|
Standard Deviation and Quartiles -- Statistics and Parameters -- Introducing Business Intelligence and Data Management -- Dashboarding -- Conclusion -- Chapter 3: Improving Productivity with New Digital Toolsets -- Whiteboarding Using Miro -- Prototyping Our Solution Using MarvelApp -- Video Creation Using Lumen5 -- Manipulating Large Datasets Using Microsoft Power BI -- Data Visualization Using Power BI -- Conclusion -- Chapter 4: Delivering Digital Transformation Through Business Outcomes -- Introduction -- Can Buying a Car Be Considered a True Financial Investment? |
|
Why Some Companies Fail with Digital Projects and Others Succeed -- How Unclear Digital Transformation (DX) Outcomes Contribute to Digital Transformation Failure -- Assessing Digital Transformation (DX) Effectiveness -- Case Example: Bigview Water Ltd -- Aligning Digital Transformation to Business Goals -- Schmarzo Economic Digital Asset Valuation Theorem -- A Way to Build Insight-Driven Use Cases for DX Success -- Delivering Business Outcomes - Automotive Sector -- Conclusion -- Chapter 5: Exploring Data Mining and Algorithms -- Introduction |
|
A Cure for Cancer Through Artificial Intelligence (AI)? -- Data Mining, Algorithms, and Digital Transformation -- Data Mining -- Analytics Approaches -- Introducing Algorithms -- Machine Learning Algorithms -- Supervised Machine Learning -- Unsupervised Machine Learning -- Common Machine Learning Algorithms -- Neural Networks -- Generative AI Algorithms - As Explained by ChatGPT -- Problems with Training Machine Learning Algorithms -- How Can the Business Owner Size a Data Project? -- Analysis of Watson Health Failure -- Conclusion -- Chapter 6: Groundbreaking Digital Innovations -- Introduction |
| Subject |
Information technology -- Management.
|
|
Technological innovations -- Management.
|
|
Organizational change.
|
|
Technologie de l'information -- Gestion. |
|
Innovations -- Gestion. |
|
Changement organisationnel. |
| Other Form: |
Original 148429498X 9781484294987 (OCoLC)1374295094 |
| ISBN |
9781484294994 (electronic bk.) |
|
1484294998 (electronic bk.) |
| Standard No. |
10.1007/978-1-4842-9499-4 doi |
|
More Resources