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LEADER 00000cam a22007457i 4500
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035 (OCoLC)1402030426
037 9781003358411|bTaylor & Francis
037 9781000968880|bO'Reilly Media
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049 INap
082 04 650.0285/63
082 04 650.0285/63|223/eng/20231019
099 eBook O’Reilly for Public Libraries
245 00 Artificial Intelligence for Business :|bAn Implementation
Guide Containing Practical and Industry-Specific Case
Studies.|h[O'Reilly electronic resource]
264 1 Abingdon, Oxon ;|aNew York, NY :|bRoutledge,|c2023.
300 1 online resource (373 p.)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
500 4.2.6 The Influence of Social Media Marketing
505 0 Intro -- Half Title -- Title Page -- Copyright Page --
Contents -- Preface -- Contributors -- Chapter 1.
Introduction to AI in Business Applications -- 1.1
Introduction -- 1.1.1 AI Learning Types -- 1.1.2 Machine
Learning -- 1.1.3 Deep Learning -- 1.2 Ethical and
Security Issues in AI -- 1.3 AI Applications in Business
Operations -- 1.4 Examples of AI Applications in Business
-- 1.4.1 Smart Assistants -- 1.4.2 Helpdesk Chatbots --
1.4.3 Face Recognition Technology -- 1.4.4 Personalized
Recommendations -- 1.4.5 Predictive Maintenance -- 1.4.6
AI for Targeted Marketing
505 8 1.4.7 Smarter Supply Chains -- 1.4.8 Smarter Operations --
1.4.9 AI-Enabled Quality Control and Quality Assurance --
1.4.10 AI for Contextual Understanding -- 1.4.11 AI for
Optimization -- 1.4.12 Sales and Business Forecasting --
1.4.13 Security Surveillance -- 1.4.14 Spam Filters --
1.4.15 Smart Email Categorization -- 1.4.16 Voice-to-Text
Features -- 1.4.17 Process Automation -- 1.4.18 Social
Media Insights -- 1.4.19 Vulnerability Exploit Prediction
-- 1.4.20 Proposal Review -- 1.4.21 Billing and Invoicing
-- 1.4.22 Customer Analysis -- 1.4.23 Market Prediction --
1.4.24 Recruitment
505 8 1.4.25 Cybersecurity -- 1.5 Companies Using AI -- 1.6
Conclusion -- References -- Chapter 2. Digital Revolution
and Sustainability without Well-Founded Mathematical
Education? -- 2.1 Introduction -- The Appearance of
Mathematics in Corporate Management -- 2.2 Proposed Model
-- Decisions, Sustainability, and Mathematics -- 2.3
Methodology -- Research Data Collection -- 2.4 Results of
Analysis -- Presentation of Results -- 2.5 Final Thoughts
and Outlook -- References
505 8 Chapter 3. Human Apprehension and Artificial Intelligence:
Dilemma of Artificial Intelligence Fostering Human-Like
Cognizance, Ethics, and Cognitive Capabilities and the
Current Infusion of Artificial Intelligence in Business --
3.1 Introduction -- 3.2 Humans and AI: A Scamper of
Evolution -- 3.3 Infusion of AI in Businesses -- 3.4
Hawkeye vs. Ultron: A Concoction of Fiction and Actuality!
-- 3.5 Consciousness and AI: A Humanoid's Tale -- 3.6
Ethical Paradigm and the Paradox It Follows -- 3.7
Conclusion: Assured or Incalculable Aftermath --
References
505 8 Chapter 4. Artificial Intelligence in Marketing
Applications -- 4.1 Introduction About AI -- 4.1.1
Consumer Perception on AI -- 4.1.2 Defining AI -- 4.1.3
Artificial Intelligence -- 4.1.4 Artificial General
Intelligence -- 4.1.5 Narrow AI -- 4.1.6 Machine Learning
-- 4.1.7 Deep Learning -- 4.1.8 Natural Language
Processing -- 4.1.9 Natural Language Understanding --
4.1.10 Signal Processing -- 4.1.11 Computer Vision -- 4.2
AI in Marketing Today -- 4.2.1 Usage of AI in Marketing --
4.2.2 Programmatic Advertising -- 4.2.3 Transparency,
Distrust, and Fraud -- 4.2.4 Omni Channel -- 4.2.5
Retargeting
520 Artificial intelligence (AI) is transforming the business
world at an unprecedented pace. From automating mundane
tasks to predicting consumer behaviour, AI is changing the
way businesses operate across all sectors. This book is an
exploration of AI in business applications, highlighting
the diverse range of ways in which AI is being used across
different industries. The book begins with an overview of
AI in business and its impact on the workforce. It then
explores the role of AI in marketing, advertising, and
tourism. The use of AI in personalized recommendations and
chatbots is discussed in detail. The book then moves on to
examine how AI is changing the retail industry, improving
supply chain management, and enhancing the customer
experience. The media and entertainment industry is also
examined, with a focus on how AI is being used to
personalize content and improve the user experience. The
book also explores the use of AI in human resources,
insurance, legal, and finance. The impact of AI on talent
identification, recruitment, underwriting, document
analysis, and financial forecasting is discussed in
detail. In the healthcare and sports industries, AI is
transforming the way we approach diagnosis, treatment, and
training. The book examines how AI is being used to
analyse medical images, develop personalized treatment
plans, and improve patient outcomes. The use of AI in
sports performance analysis is also discussed in detail.
Finally, the book explores the use of AI in agriculture,
energy, education, and the public sector. The potential of
AI to optimize crop yields, reduce energy consumption, and
improve the quality of education is discussed in detail.
The book also examines how AI is being used to improve
public services, such as transportation and emergency
services. This book is a valuable resource for academics,
researchers, professionals, and policymakers who are
interested in understanding the potential of AI in the
business world. The contributions from leading experts and
researchers provide a comprehensive overview of AI in
business applications, and how it is transforming
different sectors. The book also examines the ethical
dilemmas that arise from the use of AI in business, such
as the impact on privacy and data security, and the
potential for bias in AI algorithms. It provides valuable
insights into how businesses can ensure that the use of AI
is ethical and responsible. In conclusion, this book is a
must-read for anyone interested in the potential of AI in
the business world. It provides a comprehensive overview
of AI in business applications and how it is transforming
different sectors. The book examines the ethical dilemmas
that arise from the use of AI in business, providing
valuable insights into how businesses can ensure that the
use of AI is ethical and responsible. We hope that readers
will find this book informative and thought-provoking.
545 0 Dr. Hemachandran K has been a passionate teacher with 14
years of teaching experience and having 5 years of
research experience. A strong educational professional
with a scientific bent of mind, highly skilled in AI & ML.
After receiving a Ph.D. in the embedded system at Dr. MGR
Educational & Research Institute, India. He started doing
interdisciplinary research in AI. An open-ended positive
person who has stupendous peer-reviewed publication
records with more than 20 journals and international
conference publications. He served as an effective
resource person at various national and international
scientific conferences. His editorial skills made him
include as an editorial board member in numerous reputed
SCOPUS / SCI journals. Dr. Raul Villamarin Rodriguez is
the Pro-Vice-Chancellor, Woxsen University, and Dean of
the School of Business at Woxsen University. He holds a
Ph.D. in Artificial Intelligence and Robotics Process
Automation applications in Human Resources. Fmr. Co-CEO at
Irians Research Institute, a research institute
specialized in the field of neuromarketing, AI, ML, market
research, behavioral science, social research, and
behavioral engineering. His areas of expertise and
interest are Machine Learning, Deep Learning, Natural
Language Processing, Computer Vision, Robotic Process
Automation, Multi-agent Systems, Knowledge Engineering,
and Quantum Artificial Intelligence. He has the experience
and feels comfortable using Prolog, Java, C++, Python, R/
RStudio, Julia, Swift, Scala, MySQL, and Spark, among
others. He is a registered expert in Artificial
intelligence, Intelligent Systems, and Multi-agent Systems
at the European Commission, a nominee for the Forbes 30
Under 30 Europe 2020 list, and awardee in the Europe India
40 under 40 Leaders. Alongside this, he is a member of the
GRLI Deans and Directors cohort. He has co-authored two
reference books: "New Age Leadership: A Critical Insight"
and "Retail Store" and has more than 70 publications to
his credit. He is a weekly contributing writer to various
magazines in the field of analytics and emerging
technologies. Alongside this, he is a journal reviewer and
associate editor in various publications such as IEEE.
590 O'Reilly|bO'Reilly Online Learning Platform: Academic
Edition (EZproxy Access)
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Artificial intelligence.
650 0 Business|xData processing.
650 0 Business|xTechnological innovations.
650 6 Intelligence artificielle.
650 6 Gestion|xInformatique.
650 6 Affaires|xInnovations.
650 7 artificial intelligence.|2aat
650 7 BUSINESS & ECONOMICS / Information Management|2bisacsh
650 7 BUSINESS & ECONOMICS / Office Automation|2bisacsh
650 7 Artificial intelligence|2fast
650 7 Business|xData processing|2fast
650 7 Business|xTechnological innovations|2fast
700 1 K., Hemachandran,|eeditor.
700 1 Rodriguez, Raul Villamarin,|eeditor.
776 08 |iPrint version:|aK, Hemachandran|tArtificial Intelligence
for Business|dMilton : Productivity Press,c2023
|z9781032415079
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
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856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781000968880/?ar
|zAvailable on O'Reilly for Public Libraries
938 ProQuest Ebook Central|bEBLB|nEBL30767536
938 EBSCOhost|bEBSC|n3691268
994 92|bJFN