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006    m        d         
007    cr cn--------- 
008    200326s2020    nyu     s     000 0 eng d 
020    9781631496110 (electronic bk) 
037    E9DF43C7-86B1-451D-9302-A6AA57C86B60|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    TEFOD|cTEFOD 
099    eBook OverDrive/Libby 
100 1  Lepore, Jill. 
245 10 If then|h[OverDrive/Libby electronic resource]|bHow the 
       simulmatics corporation invented the future.|cJill Lepore.
260    |c2020. 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
520    Longlisted • National Book Award (Nonfiction)  Best 
       Books of Fall 2020: O, The Oprah Magazine, The Observer, 
       Boston.com  Most Anticipated Books of Fall 2020: TIME  
       Longlisted • Financial Times & McKinsey Business
       Book of the Year     A revelatory account of the Cold War 
       origins of the data-mad, algorithmic twenty-first century,
       from the author of the acclaimed international bestseller 
       These Truths.    The Simulmatics Corporation, launched 
       during the Cold War, mined data, targeted voters, 
       manipulated consumers, destabilized politics, and 
       disordered knowledge—decades before Facebook, Google,
       and Cambridge Analytica. Jill Lepore, best-selling author 
       of These Truths, came across the company's papers in MIT's
       archives and set out to tell this forgotten history, the 
       long-lost backstory to the methods, and the arrogance, of 
       Silicon Valley.   Founded in 1959 by some of the nation's 
       leading social scientists—"the best and the 
       brightest, fatally brilliant, Icaruses with wings of 
       feathers and wax, flying to the sun"—Simulmatics 
       proposed to predict and manipulate the future by way of 
       the computer simulation of human behavior. In summers, 
       with their wives and children in tow, the company's 
       scientists met on the beach in Long Island under a 
       geodesic, honeycombed dome, where they built a "People 
       Machine" that aimed to model everything from buying a 
       dishwasher to counterinsurgency to casting a vote. 
       Deploying their "People Machine" from New York, Washington,
       Cambridge, and even Saigon, Simulmatics' clients included 
       the John F. Kennedy presidential campaign, the New York 
       Times, the Department of Defense, and dozens of major 
       manufacturers: Simulmatics had a hand in everything from 
       political races to the Vietnam War to the Johnson 
       administration's ill-fated attempt to predict race riots. 
       The company's collapse was almost as rapid as its ascent, 
       a collapse that involved failed marriages, a suspicious 
       death, and bankruptcy. Exposed for false claims, and even 
       accused of war crimes, it closed its doors in 1970 and all
       but vanished. Until Lepore came across the records of its 
       remains.   The scientists of Simulmatics believed they had
       invented "the A-bomb of the social sciences." They did not
       predict that it would take decades to detonate, like a 
       long-buried grenade. But, in the early years of the twenty
       -first century, that bomb did detonate, creating a world 
       in which corporations collect data and model behavior and 
       target messages about the most ordinary of decisions, 
       leaving people all over the world, long before the global 
       pandemic, crushed by feelings of helplessness. This 
       history has a past; If Then is its cautionary tale. 
533    Electronic reproduction.|bNew York :|cLiveright,|d2020.
       |nRequires OverDrive Read (file size: N/A KB) or Adobe 
       Digital Editions (file size: 2558 KB) or Kobo app or 
       compatible Kobo device (file size: N/A KB) or Amazon 
       Kindle (file size: N/A KB). 
650  7 Biography & Autobiography.|2OverDrive 
650  7 History.|2OverDrive 
650  7 Politics.|2OverDrive 
650 17 Nonfiction.|2OverDrive 
655  7 Electronic books.|2local 
776 1  |cOriginal|z9781631496103 
856 40 |uhttps://naperville.overdrive.com/media/5342787
       |zAvailable on OverDrive/Libby. 
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